Friday, October 31, 2008
According to my informal research people who feel good at work are more productive, like their jobs more, have better performance, are more likely to be creative, enjoy "going the extra mile," and have more energy at the end of the day when they go home to be with their families or pursue hobbies and outside activities.
Help me with my research - every body has their own "Feel Good At Work Factor" and Amanda Levy and I are writing about it. Please help us understand more about yours.
Please go to our comments section after this blog entry and finish this sentence. "I feel good at work when....."
If you’d like to see more of Joanna Brandi’s blogs, and comment on this post, visit JoAnna Brandi’s Blogs. You can also find out more by visiting her Customer Care Coach website. Joanna Brandi will be a keynote speaker at this year’s North American Conference on Customer Management, and has already been profiled on our Customer 1st blog. Stay tuned for her posts on the Customers 1st blog!
Amex to launch online community for travel managersOne of the best examples I know of a brand using information they have to add a social layer to their site is the Members Know site from American Express. On this site Amex use the data from spending using their cards to highlight restaurants and hotels in certain cities that are popular with their members. Once you've signed up you can share your thoughts on these establishments and exchange travel tips with other business traveller. Today, they are launching a new online community, and this time it isn't aimed at the business travellers, but at the people who organise their travel for them.
Business Travel Connexion is aimed at corporate travel managers and will combine editorial from Amex and other suppliers with user-generated content. Amex hope to create a real-time resource for the members and also build a fairly homogeneous community of a group of people who would valuable to marketers. They will be able to share information and ideas with each other and also with Amex and other suppliers. The site includes a "Product Lab" area for feedback and co-creation.
So what can we learn from this?Amex are a great example of how brands are adding social layers to their existing sites and products, delivering real value to people and making the most of the product and information they already have. With Members Know they took data that previously wasn't used externally (data on spending in hotels and restaurants) and repackaged this in a way that was both useful for members and encouraged them to interact and upload their own content. In the same way, Business Travel Connection, links a set of individual customers who are isolated (often working with no peers in their organisation) but who share a strong common bond (they all deal with the same problems). That they can be linked through the Amex brand is even more powerful.
When thinking about 'going social' - building online communities or using social media - too many firms build approaches that don't always address their unique position in the market or capitalise upon what they may have to offer. Amex have done things the right way. They've thought about their strategy and about why people would engage in an online community that they manage; and about what they have to offer that's different. These are important stages and ones that we at FreshNetworks spend a lot of time on with clients. Working out why people will engage and why they will engage on your site is a critical first step to any online community
From the FreshNetworks Blog
Read all our Social Media Diary entries
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Thursday, October 30, 2008
"What do you think? Community, or focus group 2.0?"
Do you have an answer to his question? What are your thoughts?
Since we started this week with a couple of lists, I’d figured I would keep the trend going. Shawn Lim has listed the top 3 questions a business must ask in doing market research in this post. Enjoy!
1. Is your market profitable? You have to locate a profitable market, if your market is not profitable; people in your market are not willing to spend. And if your market is not willing to spend, you will be having hard times making sales. Therefore, make sure that your market is a profitable market where the people in your market are ready to buy from you. You can find out your market’s profitability by looking at the numbers of advertisers in your market. The more advertisers there are, the more profitable your market will be. .
2. Is your market highly competitive? If you are a beginner in internet marketing, I suggest that you start from a less competitive market. This is because it is always easier to dominate a less competitive market than a highly competitive one. Think about it, if you are still new and you have to compete with the big boys in the market, do you think you will have advantage over them? That is why it is always a wise choice to go for a less competitive market. Of course there are some exceptions for this, but do you think you are capable of doing this?
3. Is your market niche enough? In fact, niche marketing is the only marketing that works wonder in internet marketing. You have to focus your market very specifically in order to build much targeted prospects. Just like if you are targeting sport market, which sport are you targeting? Is it tennis? And even if it is tennis, you should still further focus your market, like woman’s tennis and so on.
What are some questions your company asks before entering a new market?
Wednesday, October 29, 2008
"Increased awareness of safe and effective web-based learning tools, and ePals' decision to provide these services without cost to schools, are important factors in this unprecedented growth. Our members have told us they have chosen ePals because of a combination of a safe, purposeful learning environment; powerful communication tools enhanced for collaboration; meaningful learning opportunities designed to build reading, writing and problem-solving skills that are easily implemented in classrooms; and a large, diverse community of like-minded users so that classroom 'matches' can be global or local, but always productive. This combination makes ePals unique, satisfies user needs and delivers meaningful learning outcomes."
I teach a class at UC San Diego called Marketing via New Media. We discussed the top reasons that businesses should consider using social media; I have summarized two of them for you here.
* Social media marketing strengthens customer relationships. Customers don’t want a relationship with a company or organization. They have relationships with the people that work for that company or organization. Social media tools such as blogs and Twitter allow customers to get to know the people inside the company. They get to see real people with real personalities. Tara de Nicolas from the Washington Humane Society shared with me that the most popular part of their website is the link to their Flickr photo stream! Their clients and donors love to see the faces behind the operations, and they seek them out when given a chance to attend a face-to-face event with them (such as a fundraising dinner). Friendships are formed online and brought into the offline arena! Customers that have positive interactions with the people in the company feel a stronger sense of trust with that organization, a key factor in building customer loyalty.
* Social media marketing is great at keeping customers informed and involved. While traditional media is also good at keeping customers informed, social media excels at getting customers involved. Nearly one year ago, we had devastating wildfires here in San Diego. One of my students this quarter works for the San Diego Zoo, and she shared that zoo members and other San Diegans greatly appreciated the zoo blog updates on how the fire had impacted the park. It allowed them a “look inside” to see how animals had been affected, and people’s passion for the animals drove additional public involvement to support the zoo’s efforts in caring for the wildlife. Customers that are more involved and engaged tend to have longer and stronger relationships with organizations.
Bottom line: In order to cement customer relationships, companies need to interact with them in more ways than simply advertising! If your customers are using social media, go and find out where they are interacting, listen to them there, then join the conversation!
1. Spying your competitors
2. Investigating the market
3. Listen in to webinars
4. Spy your customers and leads on your website
5. Blogging for reactions
6. Search social media and blogs
7. Generate responses on social media
8. Use RRS feed filtered using Yahoo pipes
9. Do not spend on industry analyst reports
All of these methods involve the internet in some shape or form. For industry reports, if you are able to come across one online for free, then better yet!
Tuesday, October 28, 2008
“…is it marketing, PR or the business units who are out there building community? I really don’t know and I really don’t care. Implementing social media within in an organization requires a paradigm shift. It requires employees at all levels – starting at the very top – to change their thinking and embrace online relationships; as well as the conversations that blossom. It requires those who touch social media to communicate and share what they are doing internally.”
Who owns the social media aspect of your organization?
Businesses will have to revert to basic principles this holiday season in order to keep customer loyalty high, especially because of our current economic situation.
"Current consumer demands and expectations for "real time" dialogue are changing the way we, as marketers, need to think about research", say Tina and Jen. Below is a bulleted summary of their reasoning:
- It’s harder to be heard : 20 years ago, just 3 exposures created awareness, now it takes 150
- Consumers have an amazing ability to multitask
- Consumers aren’t as overwhelmed by information as they used to be
- They trust their peers more than they trust marketers
- Real time dialogue is everywhere (myspace, facebook, blogger)
- They are coming together with common interests. One example of this is the Starbucks gossip site, which lets those who have a similar feeling toward the brand chat together.
- And there are a host of others: blog, microblog, online chat, RSS, widgets, social networks, social bookmarks, message boards, podcasts, video sharing sites, photo sharing sites, virtual worlds, wikis...and the list will be greater as we move forward.
- So, marketing doesn’t own the brand completely anymore
- And, consumers trust their ability to make smart choices and they aren’t afraid to trust their instincts (Yankelovich Monitor 2004/2005)
- Instead, they prefer to take a chance with a personal experience, instead of playing it safe
- Thus, we need to focus on listening more instead of shouting louder (active branding)
- Stop push marketing and start pull marketing
- Online survey with IM-like chat intercept (iModerate)
- Online focus group with closed ended, open ended, IM-like chat and redirects (Invoke)
- Online communities (Communispace, Passenger)
Monday, October 27, 2008
Here's what he had to say:
With the growing number of people turning to social media, the market research industry can use these communities as a great source of insight. Communities provide a great platform on collecting data on demographics as well as feedback and information on products directly from clients and the consumer.
Customer service reps can simply do a quick search on Twitter for their company to see what people are saying about them. The result, reps will find either good feedback or bad feedback. Representatives can go above and beyond by thanking happy customers and help unhappy customers using Twitter as a medium. Tony Hsieh of Zappos, Frank at Comcast, and many others are just a few examples of people who have used Twitter to improve customer service practices within their company.
That means that consumers are turning to blogs, social communities, peer reviews, forums, and other forms of social media to help them make an informed decision before they go out and spend money on a product or service. Some of the areas in which the web has a greater influence on purchase decisions is consumer electronics. Companies like BestBuy and Circuit City have incorporated customer reviews next to each product in order to aid potential customers in making the right decision.
Is your business using social media to help your customers make a more informed decision?
Friday, October 24, 2008
"Our leadership in retail customer satisfaction sets us apart from other wireless providers. At our 2,400 company-owned and -operated retail locations, our sales and service representatives are committed to delivering a rewarding retail experience for all who visit our stores looking for the latest phones on the nation's most reliable wireless network. This is especially important as we approach the holiday buying season since so many shoppers put Verizon Wireless at the top of their list."
What does this mean for companies thinking about investing in social network advertising? Now’s a great time to dive in and experiment with ads using social media. What’s important here is listening to feedback and fixing mistakes.
It will be interesting to see how social network ad spending will change over the next couple of years.
Thursday, October 23, 2008
It also comes as no surprise that users that are most likely to click on video ads are below the age of 25; whereas users aged 45-54 tend to click on text links more frequently than others. It will be interesting to see how social networks like Facebook and LinkedIn will cater to different internet users. Here’s the survey conducted by iPerceptions Inc. below.
Jennifer Drolet, VP, Client and Moderating Services, of iModerate tells a little of her presentation at The Market Research Event 2008:
And then we sat down with both Tina Bronkhorst,Vice President, Group Director at Digitas and Jennifer Drolet of iModerate presented together at The Market Research Event 2008. Here they share some detail regarding their presentation.
Patrick Galloway, VP, Consulting Services, of Galloway Research Service, member of Group Net who also discuss some of what he presented on and discussed.
Without a doubt this year's The Market Research Event has been the largest so far. A great opportunity for everyone to network and participate in excellent presentations with some remarkable speakers. Planning for next year's event is already underway, and I hope to post soon a follow up interview with Krista Vazquez, Conference Director of TMRE 2008 about what she has learned coming out of this year's event, and what she is already thinking about doing for next year. Stay Tuned!
Wednesday, October 22, 2008
Part of his reasoning here is that it is almost impossible now to get noticed because of cut-rate journalists who are now drowning out the voices of the few authentic amateur wordsmiths. He believes that you are better off investing your time with other social media sites like Facebook, Twitter, and Flickr. The Technorati list of top 100 blogs includes some of the more professional blogs like the Huffington Post, TreeHugger, and others. Most of the personal blog sites have been shoved aside by these professional ones.
Audiences are slowly turning away from text-based sites and are instead turning to social media sites that incorporate pictures, audio, video clips, and other multimedia. It will be interesting to see how blogs will be affected over the next couple of years. Do you agree that blogs are going out of style and are being replaced by social multimedia sites?
"Historically, customer satisfaction was viewed as an intangible activity that just happened when you delivered good products or services. It's a positive sign that so many organizations are realizing that there are immense customer satisfaction benefits from having well informed and well educated customers."
Mark Frost, EVP and general manager, had this to say about the new site:
"With MarketTools.com, companies are now empowered to conduct the highest quality, professional research on their own and can also obtain support from our in-house team of leading research experts. Given the current state of the economy, we're delighted to provide our customers with an extremely efficient and cost-effective means of gaining an understanding of the needs of their customers or clients' customers."
Tuesday, October 21, 2008
The slotMusic card is a solution for an unknown problem. What other products have you seen companies bring to market before there's a problem?
…a bad economy will probably lead to an overall uptick in blogging, Alden says. “When you don’t know where else to invest,” he explains, “you invest in yourself.”
Which is kind of a slick way of saying that when you get laid off or your company goes under, it’s a good time to build your personal brand by blogging. Or, for that matter, if you suddenly find yourself with a lot of time on your hands, you might blog to fill the empty spaces. “You look for a way to reassert control,” Alden points out. “That’s a reason blogging surges in down times.”
Monday, October 20, 2008
"It was bound to happen. The glitz of globalization provides its own cultural cliches. The call center is the most widely shared temptation among the chroniclers of new India. For the metaphor hunters of Indian popular culture and fiction, the call center has replaced the old snake charmer."
There is also a huge push for western spirits in the emerging middle class of developing countries such as Eastern Europe, Russia and China. Scottish whiskey is the lead seller around the world now, however, in Great Britain and the United States, where vodka and rum are on the rise due to the current cocktail phase.
The SheSpeaks platform creates community and connects brands to our members to capture consumer insights, build word-of-mouth recommendations and brand advocates. SheSpeaks has developed an expertise in building community among women that inspires them to become brand ambassadors.
This presentation will describe the four components that are required to create a strong community and how each component functions in that process. We will provide examples of how brands have used these components to achieve success and how we integrate each component in our process at SheSpeaks.
What you will learn by attending:
- What is SheSpeaks and how does it work?
- Why should a brand build a community?
- What are the four components of creating a strong community?
- How can you build community for your brand?
As always, check back regularly as we will be posting community related webinars here. Register for this webinar here.
Sunday, October 19, 2008
One workshop, “Finding Billion Dollar New Opportunities” was presented by Roger Thompson, Senior Vice President of Darden Restaurants. He took us through his story of how they developed their restaurant concept, Seasons 52.
The majority of the presentation focused on Darden’s strategy of finding a new opportunity. With over 90,000 brands in the restaurant business, he mentioned it was one of their greatest challenges to find something that had not been done before. "What that means," he said, "is that you have to look around the corners. This gives you better peripheral vision, which helps you anticipate and lead to new opportunities.” Roger shared one approach they found to help them shift their perspective at Darden. By focusing on the “high potential arenas,” they began to determine where the possibilities lay. You can see by the slide below that mapping their brands against consumer needs created one area to pop, “Fresh and Healthy.”
Darden Restaurants (which used to be a part of the General Mills group until 1995) has a 8% share of the “Casual Dining” business. Some of these concepts include Red Lobster, Olive Garden, Long Horn Steakhouse and Bahama Breeze. And through their recent acquisition, The Capital Grille, they recently entered the “Fine Dining” business.
After developing 3 food positionings, then 9 healthful restaurant concepts, a new concept was developed, Seasons 52. I can’t wait until they open one in Dallas! Here's a small clip about the concept:
Check out a few highlights below from Roger Thompson, Senior VP of Darden Restaurants.
Friday, October 17, 2008
So, for the next several days I will be posting snippets of my what I learned (including photos and videos) onto this site as well as my own blog at: aprilbellconsulting.blogspot.com.
And I hope you’ll join me in an online discussion— feel free to respond, ask questions, post comments. I think we NEED to start an online dialogue and continue to stay connected virtually. And this is the reason: One of my biggest takeaways is that the industry as a whole is wanting to understand more about “virtual connectedness.” In almost every workshop I attended, there was reference to it in some way: online communities, social networking, digital innovation, and the list goes on and on. How better to understand what many of our consumers want than to jump in and be a part of it! It's great that the conference had started the LinkedIn group as way for us to interact online throughout the year. Coming away from the event, I think it'll help many of us continue our discussions that began at the event.
In order to get closer to your customers, you must engage a fully functional center that supports telephone, e-mail, the web, and social media (which was not mentioned by the article). Companies are always looking to reduce costs to increase revenue, but the reduction of costs should not affect the quality of customer service.
They had this to say in a recent posting at Twitter:
"We're entering a new phase now and there are new kinds of challenges ahead. Healthy companies acknowledge the need for change even during the best of times. As Twitter grows both internally and externally, we took a good look at our path forward and saw the need for a focused approach from a single leader."
Thursday, October 16, 2008
Dara Crowfoot, director of marketing strategy at DePaul, had this to say about their new social network:
“Studies show that more than 70 percent of parents are very active in their student’s college search process. Roughly half of them want new technology to access information about their student’s college, so the Quad addresses the important role parents play in their students’ selection of a college and their lives once they arrive on campus. One of the goals of this community is to provide parents with resources to connect with one another to get the most out of their educational experience at DePaul.”
Here’s some interesting data provided by the study:
This desire for business-to-consumer interaction goes beyond simply offering customer service via Twitter. Although 43% would like to see companies offering customer service through social media, 41% would like companies to solicit feedback and 37% would like companies to provide new ways to interact with the brand via social media. These numbers could not be more clear: these consumers are practically begging for businesses to get involved in social media.
Is your company going above and beyond expectations by using social media? What are some networks, other than Twitter, that your company has used to improve customer service?
Wednesday, October 15, 2008
• The highest average / median annual salary in the USA comes from the research participants located in the northwest region. The average salary for the northwest region was $90k with a median of $90k.
• The lowest average / median annual salary in the USA comes from the research participants located in the southeast region. The average salary for the southeast region was $72k and the median was only $67k.
They also provided this graph:
We look forward to reading Becky’s posts in November, and take advantage of the discount being offered to Customers 1st readers. Register for the event and save 15% off the standard pricing. We’ll see you in Disneyland!
Chris Bacon, Director of Consumer Insights & Strategy at E&J Gallo Winery led us through their occasion-based segmentation workshop.
As he discussed the segments that most consumers fall into, I began to worry that I identified with them ALL! A few of the segments he referenced include: “The Night is Young”, “Gather ‘Round the Table”, “You’re Invited”, “Unwind”, “Dinner for Two” and a few more….sound familiar to anyone?
He tells a little more about a couple of these segments here:
Here she is with a couple of other folks at our table, Beth Daush of Directions Research and John Delgado of Eastern Research:
We chatted for a few minutes catching up until the keynote speaker began his presentation. Marc Dresner, Executive Editor of RFL Communications, gave a compelling speech regarding their work to help improve data quality issues across the market research industry. Their publication, Platforms for Data Progress: The Client’s Guide to Rapid Improvement of Online Research, was distributed. His presentation gave a lively account regarding the history of its development.
Here are a few highlights of the speech.
For those of you who were unable to make it, he mentioned that the publication has been approved and is being distributed by the American Marketing Association. It can be found at www.marketingpower.org:
So, this workshop, Design-Driven Deliverables: Adding Dimension to Your Research, was not only relevant but also insightful because it gave useful tips and examples of how to expand reporting beyond the Power Point presentation. Speakers, Steve Kulp and Lisa Broome, discussed creating shadowboxes , murals and inspiration stations to pull together “experiential” learnings.
By using a variety of unusual deliverables, the broader audience will have the ability to learn more through all of their senses. Some examples of these are shown below:
It was a great session of questions, answers and idea sharing. One interesting thought brought up by Dean Macko of Hyundai was the possibility of using actual respondents at the end of a segmentation study to better personify the segment learnings. Cool stuff!
She went further to say that the more stressed you are, the more important entertainment becomes. The benefits? To relax, feel less stress. It’s an escape. Entertainment is the antidote to anxiety.
However, they have discovered that entertainment is not only about escape, it also fulfills three other emotional needs, to: Connect, Create, and Share. She shared rich insights from a study of 30 (non-entertainment) brands. Here is an example of the model they developed as a result.
They found certain brands resonated on some of the spectrums while at least one brand (Target was the example given) was able to connect on all 4.
Betsy was kind enough to visit with me for a few minutes after the workshop. Here are a few highlights of the presentation:
“Tahiti is sexier than selling toilet paper.” Graceann Bennett from Ogilvy Chicago grabbed everyone’s attention in one of the early morning sessions yesterday. She, along with Debbie Solomon of MindShare and Beth Uyenco of Microsoft led an incredible workshop: From Dull to Delightful: Digital Paths to Filling the Shopping Cart! In their work for Kimberly-Clark, they knew consumers felt that shopping for toilet paper is the #1 most annoying thing to shop for. They wanted to know, "how do you create and build true brand management with a product that is annoying?"
Well, you guessed it, they conducted a LOT of research! It included 62 media diaries, 12 insight group discussions, ethnographies, idea stations (an online chat room), mindshare omnibus study, digital domain, digital trend analysis, and cultural deep dive. And they did this with women across all life stages. Whew!
They conducted the research with women across life stages…and they learned a lot about women, especially what women want in the “digital” arena.
During the workshop, they gave us a little quiz to test our female I.Q. Let’s see how you do…
• How many words does the average woman speak per day vs. men? (answer: 7000 vs. 2000)
• How many women have smart phones? (answer: 10 million and this number doubled in the past year)
• How many women are gamers? (answer: 59% of women are gamers and 70% of women played a PC game in the last month)
Through their research with these women, they found 3 distinct “digital segments: Digital Outliers (9%), Mainstream Users (75%) and Digital Divas (16%). And while they cited many life stage differences across the segments, they also noted several commonalities. Primarily, women like real content by real people. Women are not only trusting friends for advice on products, they are also using “advice from strangers” as a source for help. YouTube has become a primary source for getting “product advice” because of the high touch content it provides. This YouTube video was cited as a touching example of a father explaining to his daughter how to cut a mango. You can view it here.
It was interesting to note that when you’re selling products that are “annoying” such as toilet paper, you don’t necessarily have to be top of mind, you just have to make it easy for her and it is becoming critical to do that online. One consumer quote they gave says it best, “I actually have a subscription for my paper products and detergent on Amazon.com.”
So where to begin, well I had a chance to chat with Robert Miner, President, Sachs Insights, who was on hand to present on their recent study: The Arrival of the Milleni-Adults. He was good enough to share some detail about the study, all of which you can find detail here. Here is an opening clip to that study.
Then I had a chance to sit down and chat with Heather Kluter, Manager of Marketing Research & Consumer Insights with Hyundai, who was presenting on 'Learning to See and Finding Our Voice: Creating a Customer-Centric Product Development Process at Hyundai America.' She gave us some background on her presentation she'll be giving Thursday morning.
Finally, I was speaking with Brendan Light, SVP, Research & Development, of BuzzBack Market Research. He'll be presenting on 'Award-Winning Techniques for Gaining Deeper Insights Via The Internet.' Recently, he gave presented their unique eCollaging technique in a webinar presentation. We've archived it and have it available for you all here. I think once you see this archive, you'll be very interested in seeing Brendan's presentation on Thursday afternoon.
Kelley is an excellent speaker, warm, humorous, and very grounded in the goal of seeking valuable insights into consumer perspective that can help companies innovate their product offerings. In considering just how much consumer product goods have not met consumer needs, just some highlights from her research:
- 250 million vehicles in the United States - an almost 1:1 ration to American adults
- in reviewing all of the material people have in their vehicles, at least 25 consumer product groups represented
The problem she points out is how companies have not innovated their products to meet these consumers expectations when they use or store it in their cars. I had a chance to take an audio recording of a few minutes of her presentation. You can listen to it here.
Afterwards I spent a few minutes with Kelly to have discuss with April Bell and I some more background and detail into her recent ethnographic study. I thought I'd share it with you all here:
From there of course it was time to network. If you haven't seen the photos I've been uploading to our Flickr group on the event site as the exhibit hall came together, I thought I'd share with you some before and after
time for cocktails!
As Krista had mentioned leading up to this year's great event, we have over 800 attendees, over 90 exhibitors. It's great to see it all come together and everyone interacting, learning, and enjoying themselves. Stay tuned, we'll continue to keep you updated throughout the event.
Tuesday, October 14, 2008
- Remarkable doesn’t mean remarkable to you. It means remarkable to me. Am I going to make a remark about it?
- Being noticed is not the same as being remarkable. Running down the street naked will get you noticed, but it won’t accomplish much. It’s easy to pull off a stunt, but not useful.
- The company does not send out paper leases. They give out all the lease information in a thumb drive in which residents can carry in their pockets and also use to store additional information. This wouldn’t work well with seniors, but because of their demographic it resonates well.
- The company has embraced this motto, “Urbane Loves Pets”. Their method of thinking is that great residents will have great pets, and so they own the segment of pet lovers in their locale.
- Urbane has created “Freedom Lease” which allows for greater living flexibility. The company has realized that many residents are consultants, and so the standard one year leasing contract does not work for them. This added flexibility creates a greater experience for the resident.
I will certainly be at Kelley Styring’s kick-off keynote at 5:15 p.m. where she will talk about her ethnographic journey learning about the “Archaeology of the American Handbag,” And I wouldn’t miss the cocktail reception at 6:00 so if you are also in attendance please keep an eye out for me and introduce yourself—I’ll be curious about your day here at The Market Research Event!
Shoot me a note at firstname.lastname@example.org if you want to give me a tip on what I should cover while here at the conference.
Monday, October 13, 2008
And while the room was chilly, the speakers were more than warm when I entered their workshop. Presented by David Lundahl, President and CEO, and Greg Stucky, Vice President, of Insights Now were on hand to walk everyone through the material. One of the most interesting elements of the workshop was their in-depth explanation of quantifying free association. Here's just a small taste of the workshop here:
If you are in attendance, be sure and get some more information and a detailed map of their qual-quant mixed research strategy approach, by visiting them at their booth #315/317 in the Exhibit Hall.