Friday, January 29, 2010

Measure Up Speaker Spotlight: Alicia Rankin, NFL

Over the next few weeks, in preparation for the Measure Up Marketing conference we'll be highlighting conversations focusing on marketing measurement best practices. Our first speaker is Alicia Rankin, Head of Research and Fan Insights, NFL.

Listen to the conversation:Discover Simple, Private Sharing at Drop.io



Download Alicia's podcast here.
Download a transcript of the podcast here.

VW's Social Media Campaign "Punch"


Keith Barry of Wired.com reports that Volkswagen is looking to revive an old American pastime by utilizing social media. The game, "punch buggy" was popular in the United States as individuals sharing a car ride would punch one another when they spotted a VW Beetle.

With the help of celebrity, Tracy Morgan, the car maker will unveil the game during the Super Bowl.

According to Tim Ellis, Volkswagen’s Vice President of Marketing, “The campaign is a modern twist on a classic game that has been played on America’s highways for generations and will help consumers gain a new perspective on the breadth of our vehicle offerings, quality, performance and value.”

Learn more:VW Social Media Campaign Delivers One-Two Punch

HDTVs in Two-Thirds of US Homes

Market research firm ORC reports that two-thirds of American households now have an HDTV. Geoff Duncan of DigitalTrends.com writes, if the numbers are accurate and the forecast bears out, that means that in 2013 about three out of four American households will have upgraded to HDTV—something that movie and television producers—as well as consumer electronics companies—will be delighted to hear.

“As movie studios, cable and satellite operators, and broadcast networks offer more and more high definition programming, consumers are responding by upgrading to high-definition televisions,” said ORC VP Manuel Flores, in a statement. “While purchase intention over the next 24 months looks promising, the economy remains a major hurdle to sustainable growth.”

What do you think about this rise in HDTV's among American households?

Learn more: Study Finds Two-Thirds of U.S. Homes Have HDTVs

Toronto's Transit Commission Vows to Improve Customer Service

InsideToronto.com reports that the city's transit commission, Toronto Transit Commission, has pledged to do better at serving their customers. According to the report, the TTC has been under fire for poor customer service in addition to a 25 cent increase in fares and a prevalent service interruptions. TTC Chair Adam Giambrone apologized for their low standards of customer service and said, "We all know that it went viral on the Internet, and we found that the TTC was at the root of a lot of ridicule across the system," Giambrone said. "These issues really highlight a need for us to focus on where we go in the future. We need to modernize our fare technology, we need to work with employees to enrich their jobs and we need to use our resources better."

Learn more: TTC unveils plan to help improve customer service

As TTC works to improve its customer service, what initiatives can they implement to ensure customer service sustainability? Could these initiatives be shared with other major metropolitan transit organizations?

Thursday, January 28, 2010

CALL FOR PRESENTERS: Performance Marketing Expo

Calling all Affiliates, SEO Experts, Social Media Strategists and Performance Marketing Gurus...

It's time to mix it up and head down to Miami as the "who's who" gather to do business. IIR - the world's largest international conference organizer - proudly unveils the latest "CAN'T MISS" premier meeting place for the Affiliate Marketing & Performance-Based Marketing industry.

We are currently seeking presenters for this event. Only experts in affiliate marketing, advertising (both traditional and online), social media, and search will be considered. Deadline to submit is Friday, February 12th.

Topics for Consideration for Affiliates include:
• Becoming an SEO Expert: Proven Strategies to Keep Them Coming (and Coming Back!)
• Building a "Sticky" Affiliate Website: Features, Functions & Fun
• How to Improve your Affiliate-Advertiser Relationship (and Get a Higher Payout!)
• Taking the Leap: Developing an Affiliate Business Model to Create an Affiliate Company
• Setting Your Integrated Social Media Approach: Skill-Sets Every Affiliate Must Have
• Maximizing Your Work Flow: How to Effectively Brand & Build Online Authenticity Using Social Media
• Community Building for Affiliates: Monetizing Your Company's Reach
• Primer: Getting Started with Affiliate Marketing

Topics for Consideration for Merchants include:
• Becoming an SEO Expert: Proven Strategies to Keep Them Coming (and Coming Back!)
• Shopping Engine (and Shopping Cart) Optimization
• Email Marketing & Remarketing Strategies: How to Remarket for Your Customer Base
• Landing Page Optimization: Overcoming the Barriers to Conversation
• Managing Multiple Brands Online to Achieve Individual Product Objectives
• Leveraging Your User Community: Facebook Fan Pages, Forum & App Building
• Successfully Leveraging the Value of Twitter as a Business Driver
• Branding vs. ROI in Social Media: Winning in a World of Social Technologies
• Tracking and Measuring Your Social Media Efforts

Submittal Procedure
If you are interested in speaking at the event, we invite you to submit a speaking proposal directly to Kelly Potanka, Conference Producer, on or before Friday, February 12th, 2010. Send to kpotanka@iirusa.com Please note: abstracts are reviewed and selected on a rolling basis, so please submit early. For consideration, please include:
• Proposed speaker name(s), job title(s), and company name(s)
• Contact information including address, telephone and fax numbers and e-mail
• Talk title
• Summary of the presentation (3-5 sentences)
• What the audience will gain or learn from your presentation (please list 3-5 deliverables)

Due to the high volume of responses, we are unable to respond to each submission. All those selected to participate as speakers will be notified shortly after the deadline.

Calling All Affiliate Networks, Agencies and Affiliate Managers...
Become a Sponsor/Exhibitor and Meet Your 'Wish-List' Contacts through Facilitated Networking Activities.

Your business success is dependent upon making as many quality connections with top performing affiliates. We all network at events. What sets this event apart is the facilitated activities that showcase expertise, connect like-minded people and match the right people with the partners most likely to result in a win-win for both. We ensure you meet exactly who you need to meet. We take part in the responsibility because we understand it's all about ROI.

To become a sponsor or exhibitor, please contact Lisa Deutsch, Senior. Business Development Manager:
Phone: 646-895-7482, Email: ldeutsch@iirusa.com

Changing Mobile Advertising

The Wall Street Journal reports that Google, Apple, Best Buy and Volkswagen and more are looking to revamp their mobile advertising. Until now, mobile advertising mainly consisted of small banner ads tucked into the corner of a mobile Web page or text-message ads that often resembled spam. As a result, the mobile-advertising market remained relatively small, even as mobile phones proliferated.

Marketers are carefully watching the iPad, which can run software applications similar to iPhone apps, along with other new products, as they look to broaden their strategies beyond first-generation mobile ads, such as text-messages ad

Learn more: Giving Mobile Ads a Makeover

As we look at these changes with mobile advertising, what sort of predictions can you make on the success of these efforts?

The Life Stage Marketing Summit Full Program and Early Bird Savings!

Understand and maximize your customer lifetime value by knowing your customers better than anyone else, anticipating their needs and satisfying them first.
 
Knowing your customers inside and out is the key to innovation. These days, we're operating in a transparent "real time" world with abundant choice and increasing customer power. Identifying and focusing on core segments is critical. Understanding needs and behaviors and translating those insights into new business opportunities becomes the real foundation for achieving growth.
Are you ready to put 2009 to rest and focus on real growth in 2010?
 
Attend The Life Stage Marketing Summit
Exploring the intersection of life style and life stage marketing strategies allows you to deeply understand your customer segments beyond demographics. The key to achieving customer relevance means knowing your best customers even better so you can deliver on their current and future needs while identifying new high priority segments for new growth.

Event: http://bit.ly/8mOz1O
Brochure: http://bit.ly/9Z225b
Register Today: http://bit.ly/a9nDRO


Why Life Stage Marketing 2010 is a must attend:
· Learn from the best... Practitioner speakers share real life actionable case studies on Innovation, Trends, Segmentation, Market Research and Marketing and Loyalty-
· The IIR Motto: NO COMMERCIALISM from the platform
· Featured topics include: Behavioral Economics, Applying Key Information into Actionable Strategies, Anticipating the Future, Leveraging WOM, The Power of Experience Design, Driving Brand Relevance and Growth across Multiple Categories...
· Segments covered include: Millenials (Echo Boomers), Boomers, Gen X, Hispanic and Latin Americans
· NEW 360 Degree Trends Panel and Multiple Interactive Real Time Exercises
 
Delve Deeper...
· ALL Day Symposia Dedicated to Social Media & Technology

· ALL DAY Ethnographic Workshop: Using Ethnography as a Tool for Identifying Opportunities and Building Customer-Relevant Strategies at the Intersection of Lifestyle and Life Stage

· NOW CO-LOCATED with The Youth & Family Marketing Mega Event! The destination for those looking to deeply connect with all segments of the contemporary family to drive innovation, make smarter decisions and ultimately create what's next first, before your competitors.

Wednesday, January 27, 2010

The Pope and Social Networking

PCWorld.com reports that Pope Benedict XVI is advising members of clergy to be more active in social networking--and His Holiness is practicing what he preaches.

"The increased availability of the new technologies demands greater responsibility on the part of those called to proclaim the Word, but it also requires them to become more focused, efficient and compelling in their efforts," wrote the Pope in his message for the 44th World Day of Communications, to be held May 16.

The Vatican already has a multilingual Web site, but has recently launched the "Pope2you" portal, offering a Facebook app, iPhone app, YouTube channel, and Papal videos.

So - what can we learn from The Pope's foray into social media? How will his leadership differ from other leaders because of it?

Learn more: Pope2you: What the Pontiff Knows About Social Networks

The Life Stage Marketing Summit Full Program and Early Bird Savings!

Understand and maximize your customer lifetime value by knowing your customers better than anyone else, anticipating their needs and satisfying them first.

Knowing your customers inside and out is the key to innovation. These days, we're operating in a transparent "real time" world with abundant choice and increasing customer power. Identifying and focusing on core segments is critical. Understanding needs and behaviors and translating those insights into new business opportunities becomes the real foundation for achieving growth.
Are you ready to put 2009 to rest and focus on real growth in 2010?

Attend The Life Stage Marketing Summit
Exploring the intersection of life style and life stage marketing strategies allows you to deeply understand your customer segments beyond demographics. The key to achieving customer relevance means knowing your best customers even better so you can deliver on their current and future needs while identifying new high priority segments for new growth.

Event: http://bit.ly/509XjY
Brochure: http://bit.ly/6a0Lq0
Register Today: http://bit.ly/5zOvfP


Why Life Stage Marketing 2010 is a must attend:
· Learn from the best... Practitioner speakers share real life actionable case studies on Innovation, Trends, Segmentation, Market Research and Marketing and Loyalty-
· The IIR Motto: NO COMMERCIALISM from the platform
· Featured topics include: Behavioral Economics, Applying Key Information into Actionable Strategies, Anticipating the Future, Leveraging WOM, The Power of Experience Design, Driving Brand Relevance and Growth across Multiple Categories...
· Segments covered include: Millenials (Echo Boomers), Boomers, Gen X, Hispanic and Latin Americans
· NEW 360 Degree Trends Panel and Multiple Interactive Real Time Exercises

Delve Deeper...
· ALL Day Symposia Dedicated to Social Media & Technology

· ALL DAY Ethnographic Workshop: Using Ethnography as a Tool for Identifying Opportunities and Building Customer-Relevant Strategies at the Intersection of Lifestyle and Life Stage

· NOW CO-LOCATED with The Youth & Family Marketing Mega Event! The destination for those looking to deeply connect with all segments of the contemporary family to drive innovation, make smarter decisions and ultimately create what's next first, before your competitors.

Tuesday, January 26, 2010

IDC Predicts Android to Second Spot by 2013

Itproportal.com reports that Market research firm IDC has predicted that the Google-owned Android platform will grow faster than all its rivals to reach the second spot by the year 2013, second only to Nokia’s Symbian.

In terms of figures, Android OS, which roughly had 700,000 units shipped in 2008, would grow rapidly to reach to the figure of 68 million units by the end of 2013.

Learn more: Android Platform, Second Most Important Popular Mobile Operating System

Delta Airlines plans $1 billion revamp of customer service, entertainment options over next 3 years

The New York Daily News reports that Delta airlines is planning a $1 billion revamp of customer service, entertainment options over next 3 years. The airline is making the changes to lure corporate travelers who pay the highest fares. It is adding leather seats and upgraded lighting to all 269 aircraft it acquired through the 2008 purchase of Northwest. All wide-body planes will have in-seat video and audio on demand when the upgrades are complete, Delta said.

It's the "most significant" customer-service investment Delta has made in more than a decade, CEO Richard Anderson said.

Learn more: Delta Airlines plans $1 billion revamp of customer service, entertainment options over next 3 years

Is this enough for Delta to keep and serve their customers?

The 3 Facebook Settings Every User Should Check Now

The New York Times in partnership with Read Write Web has clearly outlined the important privacy settings that you should implement immediately, if you haven't done so already. Those of you who edited your privacy settings prior to December's change have nothing to worry about - that is, assuming you elected to keep your personalized settings when prompted by Facebook's "transition tool."

Learn from the article how to change the following settings now:

1. Who Can See The Things You Share (Status Updates, Photo, Videos, etc.)
2. Who Can See Your Personal Info
3. What Google Can See - Keep Your Data Off the Search Engines

Learn more: The 3 Facebook Settings Every User Should Check Now

Friday, January 22, 2010

Facebook Building Data Center in Oregon

eWeek.com reports that the social networking giant has announced plans to build an environmentally-friendly data center, its first, in Oregon.

“It is important to understand what a data center is and how it impacts your Facebook experience. A data center is a central location that houses thousands of computer servers, which are networked together and linked to the outside world through fiber optic cables,” Facebook's vice president of technical operations Jonathan Heiliger explained. “Think of a data center as essentially one very large computer that contains the collective computing infrastructure to make web properties, like Facebook, work.”

Learn more: Facebook Building Data Center in Oregon

Thursday, January 21, 2010

Complimentary Web Seminar: The Search for Meaning in Fuzzy Data: Can Advanced Statistical Techniques Be Applied to Qualitative Research?

Thursday, January 28
11:00AM - 12:00PM EST

Space is limited.
Reserve your Web Seminar seat now at:
Mention priority code: MWS0019BLOG

Join us for a free web seminar on new analytical techniques for qualitative research. This is NOT a technical presentation and is designed to show what is possible.

Can Advanced Statistical Techniques Be Applied to Qualitative Data?
• Are you familiar with factor analysis?
• How about color analysis of images?
• Have you ever applied quantitative analysis to qualitative or projective techniques?


Traditionally, online research has been purely quantitative and focused primarily on numeric data. While qualitative research highlights thematic and sub-conscious learning, sometime fuzzier findings or unstructured data. However, as qualitative and projective techniques are used online with more robust sample sizes, new ways to analyze the data emerge. Sometimes you get surprising results.

For nearly 10 years, BuzzBack has been pioneering innovative online qualitative techniques, developing award-winning ways to collect and analyze online qualitative data. Our techniques, including eCollageTM and Verbatim ViewerTM, have been recognized by today’s leading research organizations.

Through a case study approach, this webinar will highlight new ways you can analyze unstructured data – even applying traditionally quantitative approaches. You’ll learn:
• What factor analysis is and how it’s traditionally used
• How factor analysis can be applied to qualitative findings
• Ways color analysis can be applied to online collaging


Join Allan Due, VP Research Analytics of BuzzBack, and explore new ways to find meaning in fuzzy data.

Featured Speaker:
Allan M. Due, Ph.D. VP, Research Analytics, BuzzBack Market Research

Allan has over 10 years’ experience in Marketing Research. Prior to working at BuzzBack, Allan was VP, New Products and Databases at Ipsos-ASI where he planned, developed, and implemented New Product initiatives including Next-Idea; An Online Kids Test to measure ad effectiveness and Online Modeled Reach Measures. Allan was also responsible for all Online testing methodologies at Ipsos-ASI. Prior to that Allan was a professor at Fordham University for 6 years where he was the Director of the Psychometrics program. Allan completed Ph.D. programs in Psychometrics and Counseling Psychology at the University of Minnesota.



Privacy Notice: IIR is dedicated to bringing you valuable information services such as this free Web Seminar. By registering for this event, you acknowledge that IIR may contact you electronically or by any other means regarding IIR's events and services. You may opt out of subsequent communications if you prefer to no longer receive them.

Tuesday, January 19, 2010

Free Webinar - The Search for Meaning in Fuzzy Data: Can Advanced Statistical Techniques Be Applied to Qualitative Research?

Date: Thursday, January 28th
Time: 11:00am - 12:00pm EST
Register: https://www1.gotomeeting.com/register/965782985
Mention priority code MWS0019BLOG

Can Advanced Statistical Techniques Be Applied to Qualitative Data?

* Are you familiar with factor analysis?
* How about color analysis of images?
* Have you ever applied quantitative analysis to qualitative or projective techniques?

Traditionally, online research has been purely quantitative and focused primarily on numeric data. While qualitative research highlights thematic and sub-conscious learning, sometimes fuzzier findings or unstructured data. However, as qualitative and projective techniques are used online with more robust sample sizes, new ways to analyze the data emerge. Sometime you get surprising results.

For nearly 10 years, BuzzBack has been pioneering innovative online qualitative techniques, developing award-winning ways to collect and analyze online qualitative data. Our techniques, including eCollageTM and Verbatim ViewerTM, have been recognized by today’s leading research organizations.

Through a case study approach, this webinar will highlight new ways you can analyze unstructured data – even applying traditionally quantitative approaches. You’ll learn:

* What factor analysis is and how it’s traditionally used
* How factor analysis can be applied to qualitative findings
* Ways color analysis can be applied to online collaging

Join Allan Due, VP Research Analytics of BuzzBack, and explore new ways to find meaning in fuzzy data.

Featured Speaker:
Allan has over 10 years’ experience in Marketing Research. Prior to working at BuzzBack, Allan was VP, New Products and Databases at Ipsos-ASI where he planned, developed, and implemented New Product initiatives including Next-Idea; An Online Kids Test to measure ad effectiveness and Online Modeled Reach Measures. Allan was also responsible for all Online testing methodologies at Ipsos-ASI. Prior to that Allan was a professor at Fordham University for 6 years where he was the Director of the Psychometrics program. Allan completed Ph.D. programs in Psychometrics and Counseling Psychology at the University of Minnesota.

PROOF: Market Research for Package Design

What motivates purchase behavior? From the first moment of truth through engagement towards loyalty, creating a brand relationship begins and often ends with the package itself. In a world of abundance, get the message right.

PROOF: Market Research for Packaging Design is back!

April 14-15, 2010
Trump International Hotel & Tower
Chicago, IL

Event: http://bit.ly/6TiGWO
Brochure: http://bit.ly/64qhgM
Registration: http://bit.ly/6Qep6t

This April, join the leading minds in brand, research and design and arm yourself with the strategies, insights and tools you need to "lead the way" and stay ahead of the competition in 2010.

What's New for PROOF in 2010:

Keynote Jim Stengel, Retired Global Marketing Officer, Procter & Gamble shares his experience with Applied Leadership, Amazing Results

Featured session by Coca-Cola, "Busting the Burst" Optimizing On-Pack Promotional Messaging Brand"

Industry leading corporate practitioners sharing case study presentations, including: Kimberly-Clark, Sherwin Williams, HP, DuPont and more.
Presentation of the 1st Annual Packaging Awards brought to you by The Dieline and FUSE

More interactive networking sessions than ever before enabling you to meet your fellow PROOF attendees. Plus shared cocktail receptions with FUSE allows you to network with hundreds of design and branding experts and visionaries.

Join us!

Monday, January 18, 2010

Efforts to help Haiti continue online

As we reported last Wednesday, there are many efforts going on in the online world to help those who are affected by the earthquake in Haiti. Now, the New York State governor, David Paterson, has set up an online registry for the New York State residents who were in Haiti at the time of the earthquake.

Governor Patterson said this of the new registry:

“Presently there is little information from Haiti because the earthquake caused extensive damage to Haiti’s infrastructure. Although there is a massive international relief effort under way, it will take time until Haiti’s infrastructure is restored and systems are in place to help locate and identify individuals.

“However, collecting information now about New York citizens in Haiti will help locate them once information becomes available. Once the massive response to this catastrophe is in place, I am sure a number of organizations will work to reunite loved ones. This registry will be of vital importance to that effort.”

Read more about Governor Patterson's online effort here.

Friday, January 15, 2010

Twitter Becomes More Popular in Brazil, Indonesia, and Germany

Recent stats have shown that twitter growth has slowed down in the US, but this post on ReadWriteWeb highlights how the micro-blogging service has attracted new users across the globe. Recent data from Sysomos shows us that the US accounts for 50% of all twitter uses followed by Brazil, UK, Canada, and Germany..in that order.

Interestingly enough San Francisco, Twitter's hometown, comes as the 10th most active group users. Twitter's most active users are located in New York City, London, and Los Angeles.

Check out the full data here.

Thursday, January 14, 2010

GM focuses on customer service

According to the Oakland Press, GM is now focusing on building quality customer service into their operations. Mark Reuss, president of GM North America, is focusing on creating a new type of company for GM, and taking a step by listening to exactly what customers have to say about their service. They're trying to create an environment where all employees can help the customers directly.

Reuss stated:
“This is the kind of service I’m talking about — person by person, customer by customer. This is the kind of customer focus we’re building throughout GM these days and the kind of service I expect all our employees to embrace whenever and wherever they can.”

Read the full article here.

Final Reminder for Today's Free Web Seminar: Stated "Versus" Derived Importance: A False Dichotomy

Name: Stated "Versus" Derived Importance: A False Dichotomy

Date/Time: Thu, Jan 14, 2010 2:00 PM - 3:00 PM EST
Register: https://www1.gotomeeting.com/register/542471264
Mention priority code MWS0028BLOG

Stated or Derived?

It’s a perennial question among applied marketing researchers who typically consider stated and derived importance methods as alternative ways of measuring the same construct.

But is this a correct assumption?

Find out by joining Keith Chrzan, Vice President, Marketing Sciences, Maritz Research for this informative IIR Webinar. Chrzan -- one of the marketing research industry’s leading experts -- will explore the two methods in greater detail and reveal how they, in fact, measure different things. Most of the criticisms directed at both methods apply only if they are done poorly, and in this presentation, Chrzan will distinguish better from worse ways of doing both stated and derived importance. He will also provide examples of importance measurement gone wrong and show how such error can cost companies millions. Additionally, the Webinar will reveal that the two methods have about equal validity when done properly.

What you’ll learn:

- Stated and derived importance measure different things
- If one method is better than the other
- As commonly done (90+% of applications) both methods are fraught with problems
- Both methods can be improved substantially using better measures and models
- Both methods have about equivalent validity when done properly

Wednesday, January 13, 2010

Social Media Helps Haitian Relief Effort

Timesonline.co.uk reports that minutes after last night's devastating earthquake in Haiti, Twitter and other social networking sites were abuzz with witness accounts, photographs and appeals for help.

Haiti's disaster is the next in a string of incidents that have utilized the power of social media to raise awareness, send relief and to funnel cash. This has proven to be one of the greatest powers of social media--helping others.

Here are some links to connect you to the Haitian relief effort.

Tuesday, January 12, 2010

Interactive Community Map on Best Places to Go in 2010

Here's an interesting use of social media technology...A map provided by Google for the NY Times that shows the most recommended places to go on vacation in 2010. The bigger the circle the more recommendations are made for that particular country. Once you click on the location a collage of photos are automatically selected for that country, sort of what Flickr does for their slideshows.

Monday, January 11, 2010

Market Research Predictions for IT

Here's an interesting video I came across on YouTube in which Joe Francica, editor in chief of Directions Media, discusses the predictions for information technology spending by market research firm IDC and what that might mean for the geospatail technology sector. Take a look at this 3 minute video below!


Fox uses social media to celebrate the Simpsons

According to Mashable, when The Simpsons became the longest running prime time show in American history last night, they took to the social media realm to celebrate. Their new Adobe Air App hit Facebook hours before the show aired last night. The Simpsons Unleashed works with Friend Connect to bring the latest Simpsons commercials to your desktop. This tried and true brand has successfully integrated social media into the way they market their products. For more on the app, read the Mashable article.

Google's Nexus One Customer Service Problems

Infoworld.com reports that Google's Nexus One is causing some unforeseen customer service problems. As Google is selling the phone directly to customers, they no longer have the cellular phone middleman to handle customer service requests. Google appears to be only accepting e-mail customer queries, to which it pledges to reply in one to two days -- far too long, say most people who are complaining online.

Many people are also turning to T-Mobile and HTC, but getting little help there. T-Mobile is often referring people back to either Google or HTC for answers to questions. HTC is often referring people back to T-Mobile, according to complaints online.

Learn more: Google hit with Nexus One sales model complaints

How could this have been avoided?

Friday, January 8, 2010

France considers tax for Google, Yahoo and Facebook

BBC reports that Google and other net firms could be taxed under plans being considered by the French government. The money could be used to fund legal alternatives for buying books, films and music on the internet. But critics say the tax would be difficult to implement and Google says it could slow down innovation.

Learn more: France considers tax for Google, Yahoo and Facebook

What do you think of France's move to tax net firms? Will it not only slow innovation but thwart attempts to find new and effect business models?

We'd like to hear your thoughts.

Reaching your customers through Facebook

The Social Media Examiner recently posted an article that looked at you can properly target your customers through Facebook. With over 200 million daily users, the article states that over 3.5 million people become a fan of something every day. With an open platform for all to see what is being talked about on your webpage, word can travel fast about the quality of your product.

The article shares just a few things you can do on Facebook to target those customers who have sought you out:
* Share an interesting article on your Page to engage your fans
* Comment on posts on your Page to communicate with your fans
* Update your Page to generate a story about it in your fans’ News Feeds
* Create a Discussion section on your Page to interact directly with fans
* Create or join a Group related to your industry to find more fans
* Create an Event related to your business to meet fans
* Create a Marketplace to sell your products on Facebook

Thursday, January 7, 2010

Social Media Trends to Watch Out for this New Year

I came across this post in which new media guru Daisy Whitney shares with us five new media trends to watch out for in 2010. Take a couple of moments to view this video. Enjoy!

Airlines continue to cut customer service

According to the Daily Herald of Chicago, United Airlines will cut more customer service representatives, 50 of whom work at the Chicago O'Hare Airport. Other customer service representatives are receiving a reduction in hours. They're encouraging customers to rebook their flights online. This occurs just as a snow storm is expected to roll into the area this weekend. Read the full article here.

Wednesday, January 6, 2010

Reminder Free Web Seminar Next Week! Stated "Versus" Derived Importance: A False Dichotomy

Name: Stated "Versus" Derived Importance: A False Dichotomy
Date/Time: Thu, Jan 14, 2010 2:00 PM - 3:00 PM EST
Register: https://www1.gotomeeting.com/register/542471264
Mention priority code MWS0028BLOG

Stated or Derived?

It’s a perennial question among applied marketing researchers who typically consider stated and derived importance methods as alternative ways of measuring the same construct.

But is this a correct assumption?

Find out by joining Keith Chrzan, Vice President, Marketing Sciences, Maritz Research for this informative IIR Webinar. Chrzan -- one of the marketing research industry’s leading experts -- will explore the two methods in greater detail and reveal how they, in fact, measure different things. Most of the criticisms directed at both methods apply only if they are done poorly, and in this presentation, Chrzan will distinguish better from worse ways of doing both stated and derived importance. He will also provide examples of importance measurement gone wrong and show how such error can cost companies millions. Additionally, the Webinar will reveal that the two methods have about equal validity when done properly.

What you’ll learn:

- Stated and derived importance measure different things
- If one method is better than the other
- As commonly done (90+% of applications) both methods are fraught with problems
- Both methods can be improved substantially using better measures and models
- Both methods have about equivalent validity when done properly

Tuesday, January 5, 2010

Best Buy changes customer centricity with segmentation

Ron Biore, former Executive Vice President at Best Buy, looks at how he changed Best Buy's in store strategy to specifically target four segments of customers. While focusing on their customers, they changed the in-store strategy dependent on what their customers preferred and wanted from their customers.

Watch the interview here:

Guardian: How to say stupid things about social media

This is sure to give you a chuckle -- especially if you've heard the whines and woes of those not in the social media sphere. Writer Cory Doctorow discusses the "stupid" things people say and responds with some witty and well-thought answers as a reply. Any other whines about social media not listed?

How to say stupid things about social media

Monday, January 4, 2010

Videos on Robust Social Media Strategies

Recently I came across this posting from respected blogger in the social media space Louis Gray in which he has embedded several videos including one on a three easy steps to a robust social media strategy and how to launch a high quality business blog. Make sure to take a couple a minutes to view these videos. See the post here.

Companies looking to social customer service post-holiday

According to Marketing Vox, many companies are relying on social media tools to accommodate the questions of the individuals using the tool for such questions as return policies. Companies such as Comcast, Dell, Southwest, and AT&T are fully using it as a customers service tool.

What do you think of companies using Twitter as a customer service tool? Have you had a pleasant experience as a customer using these tools? One interesting fact in the article was that customers who do use these social media tools for assistance expect a higher level of service. Read the article here.