Thursday, February 25, 2010

M&Ms Racing Uses Colorful "Fanvocates" to Connect with NASCAR Fans

M&M's Racing launched "The Most Colorful Fan of NASCAR" contest. In an effort to bring the contest to life both online and offline, M&Ms Racing activated, "Fanvocates," and resulting content was syndicated throughout both TV, digital and social networking sites providing fans with a forum to connect, interact and showcase their passion for the sport through a variety of channels.

To learn more about this initiative, join Ryan Bowling, Director of Communications, MARS SNACKFOOD US as presents this case study at 12pm, May 4th at Social Media & Community 2.0 Strategies 2010.

Ryan will discuss:
  • Multimedia exploration of how M&M's Racing and used word of mouth and social media efforts to connect with NASCAR fans
  • How social media programs excel faster with both online & offline components
  • The importance of leveraging PR and digital marketing to exceed in social media
Social Media & Community 2.0 Strategies 2010

Complimentary Webinar - Profiting from Feedback: Achieving Real Business Results with Enterprise Feedback Management

Profiting from Feedback: Achieving Real Business Results with Enterprise Feedback Management

Time/Date: Thu, Mar 11, 2010 2:00 PM - 3:00 PM EDT

Complimentary Webinar: https://www1.gotomeeting.com/register/916296592
Mention priority code MWS0022Blog

CareFusion increased its overall customer satisfaction by 26 percentage points after implementing an Enterprise Feedback Management solution. Attend this webcast to learn how they did it.

Many companies are struggling with how to capture feedback from their customers, partners, and employees – and how to transform this feedback into real business results. Typical questions include:
• What are the critical steps in implementing a successful customer feedback program?
• How do I prevent the feedback from just ending up in a report with no business impact?
• How is enterprise feedback management affecting the bottom line?

CareFusion, formerly part of Cardinal Health, has successfully implemented the MarketTools CustomerSat enterprise feedback management solution across its service organization, elevating customer satisfaction to more than 90%.

Join us for this one-hour webcast to learn:
• The 9 critical steps in designing Enterprise-Wide Feedback Systems, and the costly mistakes to avoid
• How CareFusion moved from ad-hoc surveys to a systematic feedback program that translates to better service at every customer touchpoint
• How CareFusion improved overall customer satisfaction by 26 percentage points
• And much more….

Speakers
Justin Schuster, Vice President, EFM Solutions, MarketTools
Alan Kneale, Vice President, Technical Support Operations, CareFusion
Robert Freeden, Director, Product Support/Repair, CareFusion

Measure Up Speaker Spotlight: Aneta Hall, Pitney Bowes

Over the next few weeks, in preparation for the Measure Up Marketing conference we'll be highlighting conversations focusing on marketing measurement best practices. Our first speaker is Aneta Hall, Pitney Bowes.


Read Aneta's Podcast Transcript here.


This blog post is co-posted with StevenGroves.com.
Social media in the enterprise is creating a huge shift in many companies, but what happens when a 90 year old company decides to invest in a process of listening to their customers and actually letting them talk to one another?

As part of the series around the ROI of Social Media, and leading up to the 2010 MeasureUp Conference in Chicago next month, we interview Aneta Hall, the Emerging Media Manager at Pitney Bowes. She is a presenter at the 2010 MeasureUp Conference in Chicago, where her topic is “From Fear to Trust – Employee Engagement in Social Media”.

Aneta introduces us to the processes Pitney Bowes (PB), as a 90 year old company, has adopted using social media to connect with prospects, customers, employees and stakeholders around their mail and information needs. The changes have driven real change in the various business units, particularly as in the last 10 years they have acquired a variety of businesses. PB now provides a broad range of solutions to the market, not only in mail instruments and document management, but also location intelligence, traffic pattern analysis, predictive intelligence, and relationship marketing. Aneta shares how sees social media technology supporting the ability to tell the PB story to the market.

The role of the Emerging Media Manger at Pitney Bowes is to help the organization understand and constantly analyze the evolving landscape of social media. In her role, Aneta teaches other how to use the technology and she often presents the model outlined in Chris Brogans’ awesome book, ‘Trust Agents’. She also maintains the strategic roadmap for PB and is often glued to the PB Radian6 console, because of the value she places on listening to the conversation in social media versus trying to use social media as just another channel to broadcast the same messages used in traditional media.

Pitney Bowes is using the information Aneta manages for several of their business units. As you might expect, some are more advanced than others in their use, but most are looking to up their social media investment in 2010 and take advantage of what social media can provide.

The major topic she finds herself discussing with business unit leaders is in the sustainability of the social media effort. Aneta sees covering this issue as a key component of her work and that means the units find they need to invest in training, guidelines, tools and tactics that support users, and providing a ‘loose governance’ structure that does not stifle the conversation between PB and it’s audience.

To get our posts as they happen, follow us on Twitter (@ROISocialMedia) or subscribe to StevenGroves.com via email or your RSS Reader.

To support the effort in uncovering the ROI question in social media, we’ve set up a Fan Page at Facebook, and a LinkedIn Group. Come join us and let us know what the pressing issues are in your efforts to determine an ROI in your social media presence!

Tuesday, February 23, 2010

The Shopper Insights in Action 2010 Full Program is Now Available


Download the Brochure Now to preview the 70+ speakers and over 50 sessions that make this the most comprehensive agenda on why we buy and how to take action.

The top rated shopper-focused event in the world is back with ALL NEW CONTENT and KEYNOTES to help the retail and CPG industry advance and ultimately sell more.

Collaborate with the best in your industry as BRANDS, RETAILERS and their PARTNERS come together to analyze the changing shopper mindset, translate insights into opportunities and explore emerging trends influencing the retail world.

The focus for 2010:
Historically, it was the SHOPPER in the RETAIL environment. Today, it's the RETAILER in the SHOPPER'S environment. Join your industry this July to make sense of the new shopping economy.

ALL NEW KEYNOTES
OFFER A COMPREHENSIVE EXPLORATION INTO THE SHOPPER PYSCHE

• DAN ARIELY, Behavioral Economist & Best-selling Author of Predictably Irrational & Living Irrationally
• LEE EISENBERG, Author of Shoptimism
• KIT YARROW, PH.D., Consumer Psychologist, Author, Gen BuY: How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail
• DAVID BELL, Professor of Marketing, Wharton School, University of Pennsylvania
• MARK CHANGIZI, Professor of Cognitive Science, Rensselaer Polytechnic Institute, Author, The Vision Revolution

Register by March 12th to lock in our $500 early bird discount!


Sponsorship & Exhibition Opportunities Available
Please contact Jon Saxe at jsaxe@iirusa.com or call 646.895.7467

Business Week names Customer Service Champs

Business Week recently announced its Customer Service Champions. See Business Week's presentation list here.

The Top Ten:

1 L.L. Bean
2 USAA
3 Apple
4 Four Seasons Hotels and Resorts
5 Publix Super Markets
6 Nordstrom
7 Lexus
8 The Ritz-Carlton
9 Barnes & Noble
10 Ace Hardware

Sara Lee Launches Social Media Campaign for Moms

In a press release, Sara Lee Deli today launched its "Saga Solver" social media campaign designed to help moms simplify their lives.

The Saga Solver program will provide moms the chance to interact with three nationally-recognized "Saga Solvers" who will offer tips and advice on three distinct areas of focus: food preparation, helping mom get her kitchen and family schedules organized and family advice, all housed on Sara Lee Deli's Facebook page (facebook.com/saraleedeli). The program will also provide an update on the lives of the three Sara Lee Deli "Mama Saga" mamas, who originally appeared in satirical web-cam videos on Metacafe, Facebook and other video sharing sites. Since their launch in September, the videos have recorded 2.5 million online views.

As CPGs look to connect further with parents, are they correct in their focus to Moms? What about Dads, caregivers, etc? We'd like to hear your thoughts.

Learn more: Sara Lee Deli Launches 'Saga Solver' Social Media Campaign as Online Resource to Simplify Lives of Moms

Friday, February 19, 2010

Measure Up 2010: Being an Innovator in Social Media; 1800Flowers.com Experiences – an Interview with Lewis Goldman / 1800Flowers.com Episode 2/2

This post is co-posted with the StevenGroves.com website. Visit Steven Grove's website here.

ROI of Social  media logo at StevenGroves.com In this episode Lewis Goldman of 1800Flowers.com shares some of the successes 1800Flowers.com has had along with some of the lessons learned.

The first is the booming growth in the adoption of mobile, their application for placing orders on a variety of mobile platforms is growing rapidly. Today you can use your Blackberry, Android, or iPhone to place an order from the 1800Flowers.com Mobile Gift Center in several categories for personal or business.

1800Flowers_Logo[1] 1800Flowers.com has not been afraid to try out new ideas has often been a first mover in many areas to stay connected to their audience and they try a lot of things, sometime uncertain of the outcome; case in point was the effort in creating a 1800Flowers.com store in the 3D social platform of Second Life, which they discovered was not the right platform at the time to connect them to their audience.

A success is the development of the ideal customer model, which they have named ‘Tina’. Tina is the aggregate persona of the ideal 1800Flowers.com customer, which embodies the characteristics of the buying behavior they see in the market overall. Lewis shows us how they referenced Tina in the ‘Spot-a-Mom’ campaign leading up to Mothers Day in 2009.


Listen to the podcast here.
Download the podcast here.

Thursday, February 18, 2010

Guru Session: ...Turning Audiences into Brand Ambassadors

Join us for "Spreading the Word: Leveraging Word of Mouth to Drive Sales and Turn Audiences into Brand Ambassadors" at The Life Stage Marketing Summit 2010, this May 10-12 in Chicago.

Join Kathie Thomas and Jeff Davis of Fleishman-Hillard as they discuss how word of mouth is considered the most valuable and persuasive form of marketing these days. In fact, surveys show that nine of out every 10 consumers seek advice before making a purchase, and eight in 10 prefer advice from a peer rather than a so-called expert. These peer recommendations can increase the likelihood of purchase by 60 percent. Every company or organization has fans who would recommend their products to their peers. How can you transform them into and organized and mobilized team of brand ambassadors who authentically communicate the benefits of your brand in everyday conversations? Drawing upon the firm's 10 years of Word of Mouth experience, Fleishman-Hillard Senior Partner Jeff Davis and Director of Innovation Kathie Thomas will discuss the power of various World of Mouth channels, from Facebook and blogs to cell phones and chats across the backyard fence -- and how the Word of Mouth mix varies by age group.

Don't miss out!

The Life Stage Marketing Summit
Brochure Download
Register Today

Microsoft to Plug Facebook, LinkedIn and MySpace

Microsoft's Office 2010 will implement popular social networking sites within Outlook, The Associated Press reports.

Microsoft's "beta" test version of the Outlook Social Connector, an add-on for Outlook, was first discussed last November. When a user clicks to read an e-mail message, a new pane on the main e-mail reading screen fills with the sender's most recent social-networking activities. That could be that sender's new Facebook status update or a newly added professional contact on the business networking site LinkedIn.

What do you think about the integration of social networking with Outlook? Because Outlook is primarily used by businesses, will employers see this as a negative?

Learn more: Microsoft to pull Facebook, MySpace into Outlook

Measure Up 2010: Social Media and e-Commerce: Fad or Fundamental Change? An Interview with Lewis Goldman of 1800Flowers.com

This post is co-posted with the StevenGroves.com website. Visit Steven Grove's website here.

In this episode, we get to talk to Lewis Goldman of 1800Flowers.com. Lewis is a keynote speaker at the MeasureUp Conference (www.MeasureUpEvent.com) in March 2010 in Chicago. Guy and I were able to get a few minutes of his time before the event and find out how 1800Flowers.com is using and measuring their social media presence.

Lewis Goldman headshot 2 Lewis shares a little on the background of 1800Flowers.com founded in 1976 by Jim McCann (still Chairman and CEO), who started the venture when he was looking to extend his income. They have been an mover in the online commerce space, even in the early days by support their customers by helping them ‘express and connecting with the important people in their lives.’ They do that by providing a quick and easy way to let people easily give flowers, chocolates and small gifts to one another using the phone or on the web.

1800Flowers_LogoJims topic at the MeasureUp Conference is titled ‘Social Media and e-Commerce – Fad or Fundamental Change?’ and he shares some of the points he will present in his presentation, all based on his 14-year background in online, ecommerce initiatives.

He suggests that social media is not new and points out the community and ecommerce experience in the early days of the web ala Geocities and online networks.

The difference today, he points out, are 2 key component differences - the demographics have changed on the web, and people are a lot more comfortable using ecommerce and accepting the recommendations of ‘trusted authorities’ from social media communities.

He observes that the use of Facebook is the next step beyond the use of email, albeit with rich media components. He shares his own experiences in using Facebook to connect with friends and how he’s used the 1800Flowers.com product to extend a relationship and how the social media platform supports a more meaningful connection.

Listen to the first part of the podcast here.
Download the first part of the podcast here.

Tuesday, February 16, 2010

Check out what's new at PROOF: Market Research for Package Design

This year PROOF returns to its roots and focuses on the role of research as a driving force in the packaging process and how it can be applied to achieve results. Discover how your package must function, communicate and captivate your consumers to keep them coming back for more. From pre-testing, to design research to measuring effectiveness, PROOF will deliver everything you need to better leverage market research and consumer insights to create the perfect package.

Take a look at what is in store at PROOF 2010

• Keynote Jim Stengel, President/CEO, The Jim Stengel Company, LLC, Adjunct Professor, UCLA Anderson School of Management, Retired Global Marketing Officer, Procter & Gamble shares his experience with Applied Leadership, Amazing Results

• Featured session by Coca-Cola, "Busting the Burst" Optimizing On-Pack Promotional Messaging Brand"

• Industry leading corporate practitioners sharing case study presentations, including: Kimberly-Clark, Sherwin Williams, HP, DuPont and more.

• Presentation of the 1st Annual Packaging Awards brought to you by The Dieline and FUSE

• More interactive networking sessions enabling you to meet your fellow PROOF attendees. Plus shared cocktail receptions with FUSE allows you to network with hundreds of design and branding experts and visionaries.

• PLUS - PROOF 2010 is co-located with FUSE: Design & Culture // Brand Identity & Packaging. For special group pricing contact Terrence Johnson at tjohnson@iirusa.com or 646-895-7425 for details.

Interested in seeing the full speaking roster and session descriptions?

Download the complete brochure.

Register today to secure your spot and save.

Hope to see you in Chicago this April!

Customer Service Woes for US Big Banks

Daily Finance reports that the American Customer Satisfaction Index survey was released today at the two biggest banks in the United States, Bank of America and JPMorgan Chase have "consumers giving both institutions the thumbs down."

Dan Burrows says, "The reasons for the drops in satisfaction are pretty obvious, according to ACSI. Bank of America customers are suffering from the cost-cutting undertaken to offset higher-than-expected debt resulting from the Merrill Lynch acquisition. Meanwhile, JPMorgan Chase is having difficulties swallowing Washington Mutual -- and it's the customers who are getting indigestion."

Learn more: Big Banks Get Thumbs Down on Customer Service

What is the "buzz" on Google's Buzz? Anyone using it?

There is a lively discussion over Google's Buzz in our Future Trends LinkedIn group. We'd love to have you join us as we discuss what Buzz means for social networking and community development for the future. Have you used it in conjunction with your other social networking services? What privacy concerns do you have?

Take a few moments and let us know what you think.

Join the discussion.

Thursday, February 11, 2010

The Youth & Family Marketing Event Symposium Highlight: Technology and Social Media


Technology and Social Media Symposium: Kids and youths are early adopters of technology- how do you win them over early to keep them as life long consumers? Likewise, how are kids, youths and families using technology and social media today? Why do some technologies like the Wii and iPhone transcend life stages while others do not? On a marketing end, just because social media is free, does not mean you have to use it as a marketing tool. What are the best ways to incorporate social media and other technologies in your plan?

Join us to find out more at
The Youth & Family Marketing Event!

May 10-12, 2010
Hotel Sax
Chicago

Register by FRIDAY, February 12 and SAVE $300!

Brochure Download
Register Today and SAVE!

Takeaways from event sessions:

* The opportunities available through the use of social media
* The risks inherent in using social media as a research platform
* Creating an overall strategy for your social media program
* Social Media Measurement
* Social Ecosystems That Ignite Audiences
* Using social media to reach mom

INSIGHTS/RESEARCH

* How kids influence the purchase decision
* Making Meaning of immersion data
* Family 3.0: Rethinking the American Family
* Understand changes in family dynamics
* The role of technology in a kid's life
* Tapping into the anthropological analysis

BRANDING/MARKETING

* Developing effective model to increase the active participation of your brand
* Mitigating risk in conversational marketing
* Mobile Marketing- Where Your Consumers Are
* Communicating new product offerings on a very limited budget
* Connecting your Brand with the Next Generation of Viewers
* Reaching today's urban youth consumers





Monday, February 8, 2010

Advice for Developing a Market Research Strategy for your Small Business

Ron Consolino is a management counselor for SCORE, Counselors to America's Small Business and he offers up a great strategy for developing a market research strategy for a small company.

He writes, "Your market research can be as informal as observing customers in the store or doing a survey, and as elaborate as conducting a full-scale research program with focus groups and computer- generated maps." Consolino also offers up the idea of using a market research firm if you have the budget for that service.

Learn more: Valuable research not costly

Learn How Sears, Fidelity, Pepsi and Intuit Measure Social Media

How do your social media efforts Measure UP?
Social media has been game-changing for both businesses and consumers. The power to define and control a brand has shifted from the organization to individuals, even communities.

Social networking accounts for over 50% of the page views on the Internet.
With quick consumer adoption and the relative low costs of participation, it's become a hugely influential word of mouth marketing medium during these budget stricken times.

If you can't measure it, how can you expect buy-in?
While most companies are participating in social media efforts, few are measuring the ROI of their efforts.

The Measure UP Marketing Conference has a full-day symposium focused entirely on Social Media Value & Measurement. This symposium will showcase corporate practitioners who are successfully tying back social media efforts to their business' bottom line. Learn how you can build a strategy with measurement tools in place and get the commitment from your business to invest.

To see a list of all of the social media sessions, click here.
To visit the Measure Up Website, click here.


Friday, February 5, 2010

Why market researchers need to attend Measure UP 2010

For more than a decade, marketing mix modeling has been at the core of the marketing measurement process. However, new business issues and renewed attention on ROI, demands innovation in the world of analytics.

At the Measure UP Marketing Conference, March 10-12, 2010 in Chicago, senior marketing and market research executives will share their new models and assessment tools to ensure the most effective and efficient marketing mix. Below are some examples of sessions that are geared towards market research:

Empowering Sustainable Innovation: Ideas for Creating a Data-Driven Organization
Avinash Kaushik, Analytics Evangelist, GOOGLE, & Author, Web Analytics: An Hour a Day & Web Analytics 2.0 - How to create a data-driven organization through a mix of cultural approaches, destruction of some currently workshoped holy cows, tools, skills and mindsets.

Creating an Algorithm for Marketing Optimization
Scott Deaver, Executive Vice President, Strategy, AVIS BUDGET GROUP
- How marketing effectiveness has evolved and where he sees the greatest opportunity today from marketers to build a more sophisticated optimization system.

Modern Day Mix Modeling: Balancing Prior Information & Judgment with Statistics
Lisa Wellington, Marketing Sciences, THE COCA-COLA COMPANY
- How to employ Bayesian modeling to enable the integration of prior knowledge with sound statistics in order to product robust, comprehensive models.
Marketing Pricing and Spending Decisions Across Multiple Brands

Greg Michaels, Director, Analytics, Kraft International, KRAFT FOODS
- How optimization and risk analysis methods are applied to a representative portfolio of brands to make practical marketing decisions
Actionable Value-Based Customer Segmentation for Maximum ROI
Shannon A. Balliet, Analytics Consultant & Recent Director of Database Marketing & Customer Integration, CARNIVAL CRUISE LINES
- Actionable elements of a value-based segmentation strategy that will enable marketing organizations to realize measurable results, achieve strong ROI and fuel overall profitability.

Driving Improvements in Customer Value by the Fusion of Behavioral Data and Attitudinal Insight
Gary Class, Senior Vice President, WELLS FARGO
- How to integrate behavioral models with attitudinal data and how to leverage customer
insight to identify opportunities for improvement in service quality and breadth.

And that's just a sample of the insightful presentations Measure UP has to offer you. Join us and hear senior level marketing and market research executives reveal how they are successfully linking marketing to financial value creation. Through real stories and case studies, you peers will share the latest, most practical techniques and innovative advancements in modeling, metrics and measurement.

Download the brochure to see the full program.

Thursday, February 4, 2010

Save $500 on The 2010 Social Media & Community 2.0 Strategies

Your last chance to save $500 expires this Friday.
Register today for THE most Results-Driven social media conference of the year!

In the new business environment- where every initiative must have a measurable return- you need real-life case studies from corporate executives who've "cashed in on the conversations" happening every second about their brand, product and company. The 2010 Social Media & Community 2.0 Strategies program is designed to help leverage social media as a powerful driver of real business results:

Speakers from companies leading the social media revolution, including: Consumer Goods (P&G, The Coca-Cola Company, Mars Chocolate, Kodak, Lego), Retail (Best Buy, B&N, Sears), Online Services (eBay, LinkedIn, Yahoo), Travel (Intercontinental Hotels, Starwood Hotels), Electronic Goods (Microsoft, Turbotax, National Instruments) AND MORE! (view full list)

Big Picture Conversations: Forget one-sided lectures. You need two-way conversations. Featured conversationalists include Duncan Wardle, VP, Disney, Vida Killian, Communities and Conversations, Dell, and the author who started the social media “Grounsdwell”, Charlene Li.

Case studies tailored to your business objective: Only attend sessions that are right for YOU. Choose between concurrent tracks on: Market Research, Innovation, Marketing, Brand/Customer Management

Facilitated Networking Activities: Built-in time to connect with both speakers and other attendees- Another way to make the most of your experience and build authentic connections with your peer community.

Exceed your company's social media ROI expectations. Join us this May in Boston.

Social Media & Community 2.0 Strategies Event
Brochure Download
Register Today and SAVE!

Wednesday, February 3, 2010

How Important is Social Media in a Marketing Plan?

Today we're featuring a great discussion happening over on our LinkedIn group, Future Trends. If you've not joined Future Trends yet, we encourage you do to so. Not only will you join other social media professionals, but you'll learn from members from all backgrounds about the future of business, media, science, etc.

Mike Clough asks, "How Important is Social Media in a Marketing Plan?"

Many businesses are struggling and asking for help. I know because I meet with them every week. Actually, it is not too surprising to find that entrepreneurs who are doing most of the work might have trouble seeing the forest for the trees. I listen to them as they tell me that what they used to do is no longer working. What does surprise me is their reaction when I bring up the subject of Web 2.0 marketing or social media. All too often I am told, “I don’t want to talk about that.”

Here are a few of the responses:

"Honestly, social media has been here for years. I have been on social networks since 1997. Its just that companies are just now looking at this medium strategically."

"Social Media is alive and kicking. We prove that on the personal side by using this platform (LinkedIn) every day."

Read more on the discussion.

Tuesday, February 2, 2010

Save $300 on PROOF This Week Only

The "first moment of truth" at point of purchase often begins with the package itself. The power to communicate brand value and connect with consumers is critical to brand success. Find out what really matters to your consumers and how to integrate package design into your overall brand strategy. This means truly understanding the behaviors, trends and insights that stand to impact your brand, category and overall line of business. Learn first hand from leading practitioners who've been there and done it as they uncover real life examples that illustrate the power of insights to drive good decisions at PROOF: Market Research for Package Design.

An interesting fact - purchasing environments have significantly changed in the past year - with 37% of shoppers saying they will stick with the private label brands they chose during the recession1. How well do you know your post-recession shoppers?

The Evolution of Packaging & Purchasing Environments
Craig M. Vogel
University of Cincinnati

Using Social Media to Gain Insights for Packaging Innovation
Randolf Kosloski
MeadWestVaco

...and so much more!

PROOF: Market Research for Package Design
Brochure Download
Register TODAY and SAVE!

Terms of Service and "Doppelganger Week"

If you've changed your Facebook profile photo to your look-a-like celebrity, you may be violating the Facebook terms of service agreement. Caroline McCarthy over at CNET.com writes that in the company's terms of service, it says: "You will not post content or take any action on Facebook that infringes or violates someone else's rights or otherwise violates the law...We can remove any content or information you post on Facebook if we believe that it violates this Statement." So unless you took that celebrity photo yourself or bought the rights to it, it may be in violation.

It doesn't look like Facebook is going to take any action in removing the "offending" pictures from user's accounts; but, if you're a stickler for agreements you may want to take down your famous twin's picture.

New Facebook craze can violate terms of service

Monday, February 1, 2010

Social Media & Community 2.0 Speaker Profile: Greg Matthews, Director of Consumer Innovation, Humana


Greg Matthews
Director of Consumer Innovation
Humana

Greg Matthews is Director of Consumer Innovations at Humana. In this role, Greg is taking a broad view of consumer health to create new products, programs and services. During his tenure at Humana, he has had responsibility for start-up operations of joint venture companies like Green Ribbon Health and Sensei, and in Humana's first European subsidiary in London. Additionally, Greg has conducted ethnographic research into business opportunities in developing markets, and has been a member of the Institute for the Future's Health Horizons forum.

Prior to joining Humana, Greg spent his career in technology-oriented consulting firms. At Accenture, Greg worked in the Financial Services and Technology lines of business both in Chicago and in Frankfurt, Germany. Later, Greg was Vice President and Chief People Officer at Chicago-based Braun Consulting (now a division of Fair Isaac). Greg lives with his wife and two daughters in Louisville, Kentucky.

Join Greg as he presents, "Humana Innovation Center Leverages Social Networks to Help Quitters of the World Unite!" at 11:30am, Tuesday, May 4th at Social Media & Community 2.0 Strategies.

Social Media & Community 2.0 Strategies
May 3-5, 2010
Boston World Trade Center & Seaport Hotel

Registration: http://bit.ly/bTD2Xt

Archived Web Seminar: The Search for Meaning in Fuzzy Data: Can Advanced Statistical Techniques Be Applied to Qualitative Research?

For those of you who missed BuzzBack's live web seminar last Thursday here's your chance to view it at your own leisure! Take some time out to view this informative hour long archive of the webinar. Enjoy!

View the archived webinar