This week, we feature Johanna Skilling, EVP, Director of Strategic Planning, Saatchi & Saatchi Wellness. Skilling discusses how Saatchi was able to incorporate social media alongside more conventional modalities in the second iteration their annual “Wellness” survey effectively and inexpensively. Watch the interview here:
Join the conversation! What do you think of multi-modal research? And is social media an option researchers should consider in a tracking study?
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