If you can't, you should begin to find a way to. At Coherent Social Media, they look at the World UNPLUGGED study that shows that news travels to the younger audiences these days via tweets, texts, Facebook and Google Ads. In short, news finds the younger generation and generally in only 160 character bursts. Only if the subject personally engages them does the reader follow through and read the entire article.
How can you work with the younger generation and reach them in a personal way? If your content isn't relevant and engaging, they are unlikely to retweet or repost it to their networks. As we know in social media, the best way for news to spread is via word of mouth.
TMRE is running a contest this week. We're less than 100 followers from 1,000 on Twitter. Our 1,000th follower receives a $50 American Express gift card. Follow us and good luck!