In association with comScore, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar.
Winning the Battle for Consumer Attention in a Fragmented Media World
Wednesday, June 22nd, 2011 11:00 - 12:00 PM EST
- Gian Fulgoni, Executive Chairman & Co-Founder, comScore
- Frank Findley, VP, Research & Development, comScore ARS
Reserve your Webinar seat now here.
Consumers' media consumption patterns are evolving as dynamically and rapidly as the market is fragmenting. Using insights gleaned from groundbreaking new research, comScore Executive Chairman Gian Fulgoni and comScore ARS VP of R&D Frank Findley will illuminate how consumers' media consumption habits are changing across TV, Internet, Print and Mobile. They'll also discuss some of the dramatic impacts these changes have on brand communications, media planning and copy evaluation. While the landscape is shifting in many different ways, one thing is for sure - all marketing outreach must occur in a holistic manner that recognizes the many touchpoints impacting the customer.
This webinar will reveal new thinking about how you can best harness the power of cross-platform insights to more effectively build your brands. It will highlight some of the key implications of this increasingly fragmented landscape and provide actionable tips that will help you address today's multi-media measurement challenges.
Register Now. After registering you will receive a confirmation email containing information about joining the Webinar.