Friday, July 15, 2011

TMRE Keynote Spotlight: An Anthropological Presentation of the Use of Mobile Tech & Digital Media in Everyday Life

Leading up to The Market Research Event, we'll profile the keynotes, tracks and themes at the 2011 event.  Over the next few weeks, we'll be looking at the exciting keynote sessions.  For more information on TMRE, taking place November 7-9, 2011; in Orlando, Florida, download the brochure now.  If you register using code TMRE11BLOG, you can save $600 off of the standard registration rate!  This rate is only available through today, July 15, 2011.

Featured Session:  An Anthropological Presentation of the Use of Mobile Tech  Digital Media in Everyday Life

Featured Keynote Speaker: Mimi Ito, Professor in Residence, Department of Anthropology and Department
of Informatics at the University of California, Irvine

About the session: Mimi Ito is an international expert on how people use mobile technologies and new digital media in their everyday lives. A cultural anthropologist of technology use, she also is a leading authority on how social network technologies are shaping society. Dr. Ito has been named the John D. and Catherine T. MacArthur Foundation Chair in Digital Media and Learning. Created in 2009 from an endowment fund originally established by the MacArthur Foundation at the University of California, Berkeley, the digital media and learning initiative aims to determine how digital media are changing the way young people learn, play, socialize and participate in civic life.

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