- -New data collection options in addition to traditional data collection methods
- -Data rounds out and contributes to a better view of the whole story researchers are trying to capture
- -Online market research allows for a quicker collection of results
- -The need to spend less because fewer resources (such as no need for a venue and to pay for travel) are needed
- -Relationships are built with those you're collecting data from and as a result, conversations grow overtime, creating richer data collection.
- -There are no geographical boundaries because of the online data collection.