Monday, August 29, 2011

Finding the "Goldilocks Zone" for Sucess on Facebook

On Tuesday, August 23rd I had the pleasure of sitting on on our webinar "How to Optimize Conversations on Facebook to Increase Your Social ROI" featuring Chad Estes, Vice President, Client Services at Vitrue.



If there is one real takeaway I learned from this webinar it is that there is no magical "right" answer for "When is the best time and day to post to your fans on Facebook?" In fact, as shown in the two slides below the optimal time to post can vary widely depending on what sort of brand you're representing.





The best way to find your optimal time and day? Try out different options, monitor responses, and see what works. What is "just right" for one brand may be all wrong for another.



Other takeaways from the presentation included:

  • Be wary of using automated publishers, Facebook has begun grouping posts by source and even subject, so using a publisher like Hootsuite may cause some posts to be missed.
  • A mix of deals or specials, exclusive content, conversational and informal content, and key events and announcements will provide maximum appeal for your audience
  • Attention spans are limited: Keep posts short and sweet, and include an image if possible!
  • Consider targeting your posts for greater impact
Sound interesting? You can view a recording of the presentation here.



If you enjoyed this content, consider joining us for the following upcoming webinars:



From Fragmentation to Integration: Understanding Customers at 360°

Chetan Saiya, Executive Director, Global MRM Sales, SAS



Thursday, September 1st, 2011, 1:00 - 2:00 PM EDT



Reserve your Webinar seat now at: https://cc.readytalk.com/r/czmaqtw0y7x2



Today's marketing leaders have to be plugged in to sales, service, technology and every other division that interacts with consumers. Media fragmentation, accelerated product life cycles, widespread globalization, and punitive regulatory constraints have made the CMO's job very challenging. Traditional marketing practices are no longer effective in delivering a holistic experience for your customers OR significant ROI for your bottom line. A 360 degree perspective is required to fully grasp all of the data and tools that are being used, creatively and effectively, to better understand and communicate with your customers.



Fortunately, Internet based collaborative technologies and marketing analytics enable a convergence of data that paints an entirely new picture - one you can act on intelligently to move from fragmentation to integration. Find out how to leverage new strategies to overcome these challenges.



Join us to gain a deeper understanding of how to create a consistent, personalized experience for your customers. We'll discuss:

· Leveraging customer insights

· Marketing interoperability

· Right offer, right channel



The Future of Email: 2011 Trend Watch

Tuesday, August 30 1:00 – 2:00 PM Eastern Time

Nello Franco, SVP of Customer Success, Lyris, Inc.

Jennifer M. Cook, Director of Communications & Community, Lyris, Inc.



Are your email marketing approaches hot...or not? As an email marketer, you know the pressure you are under to stay abreast of and leverage best practices so that you can deliver results to your organization. From the ongoing blitz of social media to the ever-growing impact of mobile devices, the opportunities are limitless. Yet, where should you invest?



Take an hour and learn from the experts at Lyris. Nello Franco, SVP of Customer Success and Jennifer Cook, Director of Communications and Community will reveal to you the Top Trends to Take On in 2011. They will show you what's working for companies like you and how to leverage the trends for greater success in the second half of the year.



Top trends this webinar will cover include:

● Shopper Marketing

● Social currency: How to monetize social spend

● The impact of the Millennial generation

● How gaming is changing the landscape

● Disruptive innovation



As a special bonus, attendees will receive a free copy of The Future of Email: 2011 Trend Watch Guide, as a follow up to the webinar presentation. This downloadable how-to guide is designed to help improve your email marketing results immediately.



Register for this webinar: https://cc.readytalk.com/r/e5sby7ijbl22

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