|Source: Fast Company|
This new portable device designed by NeuroFocus is one of a kind: The skullcap-size device sports dozens of sensors that rest on a subject's head like a crown of thorns. It covers the entire area of the brain, he explains, so it can comprehensively capture synaptic waves; but unlike previous models, it doesn't require messy gel.
Pradeep goes on to claim in the article that he believes this type of market research is both more cost effective and precise than the traditional focus group: While Gallup must poll roughly a thousand people to achieve a 4% margin of error, NeuroFocus tests just two dozen subjects for its corporate clients--and even that is a sample size larger than those deployed by leading academic neuroscience labs.
A.K. Pradeep will be presenting Seven Dimensions For Shopper Marketing Success at TMRE 2011 this year. Join Pradeep plus over 1200 market researcher to discuss this topic, among others, at the world's largest research event.
Do you agree? Do you see neuromarketing as more cost effective and precise than traditional market research methods? Do you see it outpacing them in the near future?