Friday, August 26, 2011

The fastest growing segment in marketing?

As I recently mentioned, we'll be exploring more about mobile in a series of upcoming posts.
(In the last segment, I looked at the way mobile is changing the retail landscape.) I was pleased then to come across the following quote:

"Mobile spend will surpass email and social media – this year."
In this blog on Forbes, Vice President and Principal Analyst at Forrester Shar VanBoskirk reports that

"Mobile has the steepest growth curve in our study; spend in mobile ads and search will pass that in email marketing or social media this year. Email actually paces at a healthy 10% compound annual growth rate over the next 10 years. But the rapid adoption of tablets and their associated new and pricey ad formats will bolster mobile marketing investment."
More interesting stats come by way of Jumptap. Including the following:
"Mobile users in their 50s continue to click on more ads than any other age group. Meanwhile, we saw an 11% uplift in CTR for 14-17 year-olds, which may be related to increased device use during summer vacation."
and
"Since we launched the MobileSTAT in May, we’ve seen a steady rise in click-through rates for incomes of all levels, and those at higher income levels continue to click more."
It seems that mobile is on the rise everywhere you look, with more and more users clicking through on mobile ads on all operating systems. What are your predictions for the world of Mobile Marketing?

Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com

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