Featured Presentation: The Global Consumer
Featured Presenter: Dan Salzman, Vice President, Consumer & Market Insights, Hewlett Packard
About the session: New technology and communication platforms are creating a common set of real time experiences for consumers around the world. These experiences are driving attitudes and behaviors that are much more homogenous across cultures that are historically very different. Creating insights about the consumer that recognize global commonalities while capturing local differences is critical for companies who want to be truly successful in the future. Session will highlight HPs approach to global insights.
- • Learnings on global commonalities and differences in the consumer market
- • How to do global research that captures global commonalities and local differences
- • Hitting the mark in communicating global insights (what to show to whom)