Featured Country: Finland
Featured Session: Consumer Practice As A Starting Point For Innovation
Featured Speaker: Oskar Korkman, Consumer Analytics & Insights, Insights& Creation, NOKIA
About the session: In this session, Oskar Korkman, Consumer Analytics & Insights, Insights Creation, NOKIA will share how consumer insights is fueling innovation success at Nokia – specifically how consumer practice is a source for innovation. Leveraging ethnographic research and modeling practices, the insights creation team has built insights around many different opportunities that Nokia is pursuing. Thus making the insights creation team a vital component of innovation success at Nokia.
- - Leveraging ethnography to identify opportunities for innovation
- - Employing breakthrough modeling techniques to prioritize ideas
- - Insights as an owner and champion of innovation