Featured Presentation: Seven Dimensions For Shopper Marketing Success
Featured Presenter: Dr. A.K. Pradeep, Chief Executive Officer, NeuroFocus, Inc.
About the session:
Retail is a riot today—a riot of signage, product displays, shelf talkers, in-store video, and so much more. All these stimuli overwhelm the cognitive brain—our ‘conscious’ mind that we think makes all our decisions.
But it doesn’t. In fact, the subconscious portion of our brains actually makes as much as 95% of our daily decisions, without us even being aware of it. Our senses flood our brains with 11 million bits of information a second, but our conscious minds can only process 40 bits a second.
What does this mean for retail marketing? If you learn what the brain loves, what it looks for, and what it avoids, you can create products and packaging, marketing materials, and store and aisle designs that attract the subconscious — that ‘iceberg’ inside our heads that lies submerged below the much smaller surface of our consciousness. Join Dr. Pradeep for a fascinating look into how neuromarketing is remaking marketing and retailing in the 21st century.