Monday, October 31, 2011

Innovation and Recognition Partner Up in EXPLOR Awards and The Market Research Event

Hewlett-Packard/Qualvu, Microsoft/Blue Ocean, PepsiCo/Sentient Vie For Top Honors on November 8

The single-select question in front of us is this: who will take home the 2011 EXPLOR Award? Will it be Hewlett-Packard, Microsoft or PepsiCo – and their market research partners – as they contend for this prestigious honor in research innovation?

Presented by uSamp™, the EXPLOR Awards is an annual case study competition that honors technical innovation in market research. Case studies not only inform, but they inspire and provide insight into the problem-solving process. The new solutions presented are often a peek into the future. As the tagline states, the award highlights “Innovation in Research.”

The call for nominations was extended through September 12. Innovation leaders from global corporations, research agencies and academia were invited to submit high-impact cases where technology and creativity have merged to advance the research and insight process. A world-class judging team – from noteworthy organizations like General Mills, GfK, NBC Universal and Wharton – selected the top three candidates that will be presented at The Market Research Event (TMRE), November 7 – 9 at The Peabody in Orlando, Florida.

Chuck Miller, who is President, DMS and Chief Research Officer, uSamp, co-founded the EXPLOR Awards in 1999. “The number of submissions grows every year,” said Miller. “The fact that more and more clients are involved in the submission process, working in partnership with providers, is significant. This year uSamp has a record number of case study submissions.”

Last year’s winner, American Water, along with finalists, ANZ National Bank and eBay, showcased innovation in market research through their respective case studies. American Water’s case study, “Tipping the Scales: How a New Research Tool Has Changed American Water’s New Business Development,” was a cutting-edge example of how insights from research can drive performance and new directions for a business.

The EXPLOR ceremony is during the keynote sessions on Tuesday, November 8, at 9:45 am. The presentation also features the NGMR Disruptive Innovator Awards, as the two jointly honor and cast a spotlight on industry innovation. The winning EXPLOR case study will be presented at 10:45 on Tuesday, November 8, in Celebration 12-13.

There is a very congenial atmosphere at the presentation itself, said Miller. “People are excited about sharing tangible details about success, and moving our industry forward.” Past winners and finalists include: Orange Telecom, Frito-Lay, Unilever, IBM, Intel, Kraft, Procter & Gamble, Wharton, NBC Universal, UCLA/MIT and Microsoft among others. Past research partner winners and finalists include: Nunwood, Decision Insight, Communispace, Knowledge Networks, Millward Brown and Neurofocus among others.

The NGMR Disruptive Innovator Awards, sponsored by Tom Anderson of Anderson Analytics, will share the presentation stage in partnership with EXPLOR – together creating TMRE Innovation Awards. The Disruptive Innovator Awards recognize companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation – technological, methodological or otherwise – to drive research industry progress. Past winners and finalists include companies such as 3M Corporation, Linkedin and Nielsen Media Research among others – and individuals including AJ Johnson of IPSOS and Sean Conry of Techneos.

Congratulations to all who submitted case studies. Your innovative approach to market research is recognized and appreciated.

This post also appears at uSamp's Blog.

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