Friday, October 7, 2011

TMRE International Session Spotlight: Market Research Based Customer Equity Modeling of the German Telecommunication Market

Leading up to The Market Research Event, we'll profile the keynotes, tracks and themes at the 2011 event.  Over the next few weeks, we'll be looking at the international sessions new to the event.  For more information on TMRE, taking place November 7-9, 2011; in Orlando, Florida, download the brochure now.  If you register by October 14 using code TMRE11BLOG, you can save $300 off of the standard registration rate plus the first 10 to register get a free FlipCam! Also be sure to RSVP for the TMRE Tweetup taking place 11/6 before the event!

Featured Country: Germany
Featured Session: Market Research Based Customer Equity Modeling of the German Telecommunication Market
Featured Speaker: Dr. Holger Muster, Senior Referent, Brand Strategy & Insights, Vodafone Germany
About the session:  Customer Equity modeling is motivated given a highly competitive market and decreasing profits. Results from modeling are presented, focusing on the transformation of complex mathematical outcomes to actionable and understandable insights. Key aspects of the model itself and its implementation are described enabling the auditory to follow the approach.

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