Friday, October 21, 2011

TMRE International Session Spotlight: Japan: How To Develop a Concept Across Two Continents in One Day?

Leading up to The Market Research Event, we'll profile the keynotes, tracks and themes at the 2011 event.  Over the next few weeks, we'll be looking at the international sessions new to the event.  For more information on TMRE, taking place November 7-9, 2011; in Orlando, Florida, download the brochure now.  If you register TODAY, October 14 using code TMRE11BLOG, be one of the first 10 to register get a free FlipCam! Also be sure to RSVP for the TMRE Tweetup taking place 11/6 before the event!

Featured Country: Japan
Featured Speakers: Eric Grosgogeat, FocusVision Worldwide and Jorge Calvachi, Amway
Featured Session: Amway needed to quickly and cost-effectively develop a global concept for a new daily skin care supplement. In the past, the team would have travelled to conduct focus groups. Instead, they tried webcam focus groups and were able to conduct focus groups in Asia and the US within a 24 period. This presentation will describe how the webcam qualitative research platform toolbox allowed the team to conduct the same creative exercises they would traditionally use in a facility. The result was a winning global concept for a fraction of the cost and in record time.

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