Featured Country: Japan
Featured Speakers: Eric Grosgogeat, FocusVision Worldwide and Jorge Calvachi, Amway
Featured Session: Amway needed to quickly and cost-effectively develop a global concept for a new daily skin care supplement. In the past, the team would have travelled to conduct focus groups. Instead, they tried webcam focus groups and were able to conduct focus groups in Asia and the US within a 24 period. This presentation will describe how the webcam qualitative research platform toolbox allowed the team to conduct the same creative exercises they would traditionally use in a facility. The result was a winning global concept for a fraction of the cost and in record time.