What were somethings that stood out?
- -Over 50% of the Twitter users who use it on a frequent basis use it multiple times an hour
- -Over half of the users on Twitter have only used the platform for a year or less
- -21% of Twitter users follow brands, and of those, only 36% only follow one or two brands
- -45% of those who do follow brands have cited that one of the reasons they follow is for discounts