Featured Session: Consumer Insight as a Source of Corporate Advantage
Featured Speaker: Mary Egan, Senior Vice President, Global Corporate Strategy, Starbucks Coffee Company
About the session: In this engaging keynote session, Mary will discuss how Starbucks is using consumer insight to drive corporate strategy for both organic and inorganic growth. As SVP of Global Corporate Strategy, Mary is accountable for developing the strategic framework for the global business with a consumer centric lens, identifying opportunities to deliver the greatest value to the enterprise, and driving cross-functional and multi-business initiatives. In addition, Mary works to develop retail and channel strategies that directly support the future vision of Starbucks.
- • Applying research to drive Enterprise Strategy
- • Research to shape M&A
- • Research to fuel profitable growth in retail