Consumers are ready and willing to begin making their holiday purchases on the phone according to a new study from Foresee. However, return and repeat purchases often depend on the satisfaction of that online shopping experience. This past holiday season, 34% of shoppers used their cell phones to visit mobile retailers online and 15% of those consumers purchased directly from them. This is an 11% increase from the 2010 holiday season. Amazon and Apple ranked as some of the highest in satisfaction with mobile consumers, while Target, Walmart and Sears ranked among the lowest. According to Venture Beat, when sites are evaluating their mobile presence for shopping for their consumers, they should also take into consideration that happy mobile customers are 54% more likely to return and purchase a product in the future.
At The Market Research Technology Event, taking place this April 30-May 2, 2012, in Las Vegas, there will be a full day symposium focusing on mobile market research and the impact mobile has on your customers called "Mobile Research & Technologies Symposia." Companies featured include Forrester, Nokia and HP. For more information on this symposia and the rest of the agenda, download the brochure here. Also, as a reader of this blog, you receive an exclusive discount of 15% off the standard rate when you register and mention code MRTECH12BLOG!
How big of a role do you see mobile shopping playing in the future? What are some of the best companies, other than Apple and Amazon, best prepared for the consumer experience?