Wednesday, January 4, 2012

Online television viewing habits in the UK slowing

The growth of online television program viewing in the UK is slowing.  According to The Guardian, between November 2010 and 2011, there was a growth of 5%.  In the group of 4,000 viewers, 11.2% of them watched television onilne in 2010 and a small increase of 14.4% watched TV online the next year.

What could be causing the slowing growth is the increasingly easy to access set-top-boxes on demand and rewatch instantly services.

However, with internet television growing slowly in the UK, one area intersting area seeing growth is the viewing of  television shows on mobile devices. This was up from 1.9% in 2010 to 3.0% in 2011, the demographic showing the most growth was age 15-39, with a growth from 5.8% to 9.8% in the span of a year.

This year at The Audience Measurement Event, TiVo & Acxiom will be on hand to present Your Segments – Their Viewership to look at who watches television, where, and how to best invest your advertising medium through this medium.  For more information on this session and the event,download the brochure.

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