Monday, January 16, 2012

The value of the tablet to market research

From April to September 2011, there was a 73%  increase in the number of emails open on a tablet.  One of the most popular ways for market researchers to collect survey results from respondents is to send emails.  This coupled with the ease and use and portability of the device gives Market Researchers a whole new world to examine when it comes to collecting results for surveys.

However, Kinesis Surveys cations that Market Research not get completely caught up in the new trend, as many consumers are still working on all platforms, and that it is very important to continue to offer the surveys where the consumer will take them, which still includes the PC and via SmartPhones. The need for an integrated, multi modal research plan is more important than ever.

At The Market Research Technology Event, Roxana Strohmenger, Analyst, Forrester, will be on hand to present "Leveraging An Integrative Approach With Multiple Mobile Techniques To Get A Richer Understanding Of The Brazilian Consumer" will look at how Forrester did research in Brazil to get a complete understanding of their customer - connecting with them in the survey format that best suited their customer.  For more information on this presentation and the rest of the event, download the brochure here.  Also, as a reader of this blog, mention code MRTECH12BLOG to save 15% off the standard rate when you register to join us this April in Las Vegas!

In the past year, the tablet has already caused large waves to roll through the traditional market research methods.  What do you see as the role of tablets in market research technology in 10 years?

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