Monday, February 27, 2012

Customers share their needs before they know it

Many of the conversations surrounding market research technology is how much data we're collecting, but often times, there's a huge opportunity to predict what the consumers want from their products before they even know it. In a recent article at Fast Company, Scott Anthony shares how companies went into the lives of consumers, and by just observing their everyday behavior, they found hidden needs that the consumers didn't even know they had. Proctor and Gamble came up with the concept for Swiffer after they saw how a consumer didn't have an easy way to pick up coffee grounds that feel on the floor while making coffee.  It is through truly understanding the consumer and how they use products that can lead to a successful product that can fill needs of the consumer.  Read the entire Fast Company article here.

So how can companies use this?  At The Market Research Technology Event, Dan Ariely, Duke Professor of Behavioral Economics at Duke and Author, Predictably Irrational will be on hand to present "The Hidden Forces that Shape our DecisionsWho Put the Monkey in the Driver's Seat," which will examine the how consumers everyday behavior affects the decisions they make.  Many of the behaviors researchers observe often have to   For more information on this presentation and the rest of the event, download the brochure here.  If you'd like to join us April 30-May 2, 2012 in Las Vegas for the event, register today and mention code MTECH12BLOG and save 15% off the standard rate!

How important is it to spend time with your consumers to collect data?  Or do you always rely on surveys?

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