Thursday, February 23, 2012

Data is coming in troves, what's next?

So many doors are opening with the vast amount of data collected each day.  With the ever increasing amounts of big data, how can companies keep up and use it to their advantage?  In a recent article at Top Coder, they examine how all industries, not just the ones currently using big data, can profit from making sense of the data.

Through visualization, companies will be able to see the data and predict the future outcomes.  The end user will be a huge beneficiary from the data, as they will see more suggested products  and algorithms that will produce more information that is relevant and interesting to them.  

At the 2012 The Market Research Technology Event, Animation Dynamics will be on hand to present "Ethnographic Animation For New Mobile User Experiences," which will examine how to take the big data that is being created and use it as a way to communicate with anyone in the product chain, from the decision makers of the company to the consumers who are buying your products.  For more information, download the brochure.  As a reader of this blog, when you register to join us April 30-May 2, 2012 in Las Vegas and mention code MRTECH12BLOG, you'll receive 15% off the standard rate.

What steps should companies be taking to take advantage of the ever increasing amount of data pouring into our channels?

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