Friday, February 24, 2012

Google, Turner Broadcasting and Facebook to Keynote at The Audience Measurement Event

The Audience Measurement Event is the year's only event to bring together the most visionary thinkers, brand marketers and media powerhouses - all focusing on the business value of understanding your consumers total audience consumption.

Borrowing best practices from The Market Research Event and Shopper Insights in Action, The Audience Measurement Event shares 100% real-world, new perspectives from high level keynotes who will talk strategy and real-world practitioners sharing experience through case study examples.

Keynotes include:
  • • Measuring Paid, Earned and Social: From Reach to ROI presented by Sean Bruich, Head of Market Research, Facebook
  • • Engaging Your Target Audience throughout the Path to Purchase presented by Catherine Roe, Head of CPG, Google
  • • TV Everywhere -- the Research Challenge presented by Jack Wakshlag, Turner Broadcasting
Breakout Track Topics include focus on Measurement & Advanced Analytics, Brand Engagement & Media Integration, Consumer Trends & Future Media Landscape including perspectives from Google, Innerscope Research, Intuit, NBC Universal, National Football League, Time Warner Cable, A+E Networks, Kimberly-Clark Corporation, Kraft Foods and more.

Download the conference brochure for full session descriptions.  

The Audience Measurement Event is taking place May 21-23, 2012 in Chicago, IL. If you mention priority code AM12BLOG when you register for the event, you will receive 15% off the standard rate! If you have any questions about the event, please feel free to contact Jennifer Pereira.

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