Thursday, February 9, 2012

The Market Research Technology Event - Meet the 2012 Expert Speaker Faculty

In the spirit of our industry flagship, The Market Research Event, we proudly present the new and expanded: The Market Research TECHNOLOGY Event, a holistic synthesis of intelligence, insights and implications. This is an event with practical lessons, productive debate and inspirational messages for moving forward and driving innovation in your organization.

The Market Research TECHNOLOGY Event is uniting industry leaders with their big-brand counterparts as they share the ground-breaking tools and technologies being used to enable "in the moment" research to better understand consumer behavior. For more information about the program and the speakers below, download the brochure.

Big Name Keynotes:
  • • Jane McGonigal, Author, Reality is Broken, and Gaming Guru
  • • Stan Stanunathan, THE COCA-COLA COMPANY
  • • Dan Ariely, DUKE UNIVERSITY
  • • Christopher Frank, AMERICAN EXPRESS, Author, Drinking from the Firehose
  • • Paul Mangone, OPENET, Co-Author, Drinking from the Firehose
  • • Tiffany Shlain, WEBBY AWARDS
  • • Paul Navratil, TEXAS ADVANCED COMPUTING CENTER
  • • Dr. A.K. Pradeep, NEUROFOCUS INC, Author, The Buying Brain
  • • Michael Tchong, Author, Social Engagement Marketing
  • Cross-Industry Market Research Leaders:
  • • Shubber Ali, Innovation Lead, ACCENTURE MANAGEMENT CONSULTING
  • • Tom Anderson, CEO, ANDERSON ANALYTICS
  • • Jeffrey Boorjian, Vice President - Marketing, CAESARS ENTERTAINMENT
  • • Stephen Cribbett, Co-Founder & CEO, DUB STUDIOS
  • • Phil Davis, GM of Sales & Marketing Services, RAPLEAF
  • • Arjun Dev Arora, CEO & Founder, RETARGETER
  • • Kate Ertmann, Owner, ANIMATION DYNAMICS, INC
  • • Peter Fader, Professor, Marketing, Co-Director, WHARTON CUSTOMER ANALYTICS, INITIATVE, WHARTON, UNIVERSITY OF PENNSLYVANIA
Cross Industry Market Research Leaders
  • • Denise Fletcher, Vice President, Innovation, HEALTHCARE PAYER & INSURANCE ACS, A XEROX COMPANY
  • • David Ginsberg, Director, Insights & Market Research, INTEL
  • • Marc Harwitz, Director, Market Research, AMERICAN CANCER SOCIETY
  • • Garth Holsinger, Vice President, Sales & Business Development, KLOUT
  • • Gwen Smith Ismael, Senior Vice President, Insights & Innovation, DECISION ANALYST
  • • Sterling Jackson, Research Manager, America's Shopper Insights, HEWLETT PACKARD (HP)
  • • Christopher Jones, Senior Manager, Player Insights, ZYNGA
  • • John Kearon, Chief Juicer, BRAINJUICER
  • • Kevin Lonnie, President, KL COMMUNICATIONS
  • • Mari Luangrath, Head Cupcakeologist, FOILED INC.
  • • Bill MacElroy, Chairman, SOCRATIC TECHNOLOGIES
  • • Tiffany McNeil, Manager, Strategy & Insights, DELMONTE FOODS
  • • Leonard Murphy, CEO, BRANDSCAN 360, LLC
  • • James Newswanger, Senior Research Manager, Corporate Workplace Analytics, IBM
  • • Sheila Normile, Principle Researcher, FACEBOOK
  • • Amy O'Connor, Senior Director, Analytics, NOKIA
  • • Sucharita Otta, Senior Consultant, Customer Analytics, AMERICAN CANCER SOCIETY
  • • Olga Patel, Senior Manager, Open Innovation, MATTEL
  • • Monica Plaza, Business Development Manager, GOOGLE
  • • Claudio Scapsis, Chief Georilla Officer, GEORILLAS LOCATION BASED MARKETING
  • • Ben Smithee, CEO, SPYCH MARKET ANALYTICS
  • • John Snowden, Filmmaker, SNOWDEN FILMS
  • • Philip Swisher, Senior Vice President & Head of Innovation, BROWN BROTHERS HARRIMAN
  • • John Williamson, Founder & CEO, QUALVU
It's an exciting time to be a researcher as these technologies open the door to a whole new world of research opportunity.  It will take place April 30-May 2, 2012, in Las Vegas, NV.  Register today for a peek into the future of the industry! As a reader of this blog when your register to join us today and mention code MRTECH12BLOG, you'll save 15% off the standard rate!  If you have any questions about the event, feel free to email Jennifer Pereira at jpereira@iirusa.com or visit the webpage.

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