Friday, February 3, 2012

News Roundup: You Might As Well Face It, You're Addicted To Tweets

Going forward in 2012 we'd like to provide you with some occasional roundups of some of our favorite finds from around the Internet.

My personal favorite news of the week "People are more likely to give in to urge to tweet or check email than other cravings, say US researchers." That's right, according to a recent study, tweeting may be harder to resist than cigarettes and alcohol. But maybe you're wondering how to manage your, or your fans, love of the little blue bird. Marketing Profs suggests using the lists feature to prioritize your feed and avoid that inevitable time sink.

So what have we been up to on twitter lately? We took to the #TMMC hashtag to discuss our webinar "Driving Change With Mobile Strategies." 81% of those joining the conversation were using Twitter clients Tweetdeck and HootSuite. However, we did have 6% of users tuning in on Android, 4% on iPhone and an additional 1% on other mobile web.


Interestingly, a poll during the session showed 29% of respondents saying mobile is not important to their marketing strategies at present. Given that 30 percent of men and 20 percent of women in a recent study agreed with the statement, "I don't go to the bathroom without my mobile phone." we certainly predict mobile strategies becoming increasingly important.

Consumers are also staying tied to that second screen while watching television. Fast Company is running a series on the trend and explored some apps that are helping brands connect with those second screeners.

What are you doing to reach the ever-connected consumer? Will you be running any mobile or social campaigns for the Super Bowl this weekend, or for other upcoming events?

Like these updates? You can also follow us on Twitter or on Facebook for conference updates and industry insider news all week long.

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