Tuesday, February 14, 2012

What could Google do with a hardware music device?

Image Source: Memeburn
Google has had moderate success in their exploration into hardware, including Google TV and the Google Phone.  It's goal is to ultimately get into the market and collect user data on behaviors.  Fast Company reports that there is a prototype being developed at Google, and is most likely a device that will capitalize on the growing popularity of streaming music.  This device would be used in the home, which would lead to a goldmine of information on consumers data on their habits when it comes to listening to music.  Google is the company it is today because it has found has been able to collect user habits on platforms like YouTube, Google+, Googe Voice, among others, and turn that into revenue generated from targeted ads reaching the right audience.

At The Technology Driven Market Research Event, Google will be on hand to present Using Google for Consumer Insights.  They will examine how companies can personalize the insights Google collects.  If you'd like more information on the event taking place April 30-May 2 in Las Vegas, download the brochure here.  And if you register to join us and mention code MRTECH12BLOG, you'll receive 15% off the standard rate!

Do you see a possible streaming device from Google as a success?  Why or why not?

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