In today’s world where social and mobile are the new normal and where digital is not a trend but a lifestyle, advertisers everywhere are trying to understand how to quantify audience reached by paid and earned media so they understand how and where to allocate their time and resources. In today's The Audience Measurement Event's session spotlight, we highlight the presentation Measuring Paid, Earned, and Social: From Reach to ROI. If you'd like to join Sean Bruich, Head of Market Research at Facebook at The Audience Measurement Event this May 21-23, 2012 in Chicago, as a reader of this blog when you register and mention code AM12BLOG, you'll receive a discount of 15% off the standard rate!
Featured Session: Measuring Paid, Earned, and Social: From Reach to ROI
Featured Speaker: Sean Bruich, Head of Market Research, FACEBOOK
About the Session: Advertisers today are increasingly utilizing online display advertising and social
media as part of their marketing mix, and many are looking to take advantage of the earned media and word-of-mouth generated in those environments. At the same time, many advertisers are looking to better understand the value of those investments against other options in their media mix. Here we discuss how quantifying the audience reached by paid and earned media is a crucial component of the measurement puzzle for advertisers and how standards in this area can lead to better ROI measurement for brands.