Friday, March 16, 2012

The Audience Measurement Event Session Spotlight: Pretty Little Liars”: Connecting Viewers with Your Brand

People are already watching TV while chatting with friends in their social spheres. Co-viewership is today’s reality. With this, marketers everywhere are seeking new ways to measure and understand cross-media consumption and how to optimize their marketing mix.

In today's The Audience Measurement Event's session spotlight, we highlight the presentation Social Media & “Pretty Little Liars”: Connecting Viewers with Your Brand. Hear how ABC Family’s “Pretty Little Liars” show embraced co-viewership, connecting their brand with audiences in social, mobile and digital.  If you'd like to join Danielle Mullin and Beth Johnson, ABC Family at The Audience Measurement Event this May 21-23, 2012 in Chicago, as a reader of this blog when you register and mention code AM12BLOG, you'll receive a discount of 15% off the standard rate!

Image Source: ABC Family
Featured Session: Social Media & “Pretty Little Liars”: Connecting Viewers with Your Brand

Featured Speakers: Danielle Mullin, Vice President Marketing, & Beth Johnson, Vice President, Digital Media, ABC Family

About the Session: ABC Family's Danielle Mullin and Beth Johnson present an overview on how the network launched its hit series "Pretty Little Liars" by engaging Millennial viewers through innovative social media tactics. From ABCFamily.com and mobile texting campaigns, to Facebook and Twitter, social media helped create one-on-one relationships for fans - allowing them to feel connected and contribute their voice on everything from storyline to what clothes the characters are wearing.

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