Friday, March 30, 2012

Audience Measurement Session Spotlight: The Three Screens: Understanding Consumption & Multi-Tasking Patterns

Today’s content is being viewed on more than just television sets. Today’s digital lifestyle allows consumers to capture and share information real time, live, on demand, in home, in store and on the go. To fully capture today’s media consumption habits marketers must consider the three screens – television, computer and mobile device.

Yet, combining behavioral data from TV, internet and mobile sources is fraught with logistical challenges. Join us at The Audience Measurement Event when Jonathan Steuer, Vice President of Audience Research & Measurement at TIVO tackles measurement across the three screens. He will discuss the logistical challenges in conducting multi-screen behavioral research and will present some insights from early three screen research initiatives.

If you'd like more information on The Audience Measurement Event, download the brochure.  When you register to join us May 21-23, 2012, in Chicago and mention code AM12BLOG, you'll receive 15% off the standard rate!

Source: TiVo
Featured Session: The Three Screens: Understanding Consumption & Multi-Tasking Patterns

Featured Speaker:  Jonathan Steuer, VP, Audience Research and Measurement, TIVO


About the Session: Combining behavioral data from TV, Internet and mobile sources is fraught with logistical challenges, but also offers perhaps the only way to truly understand consumers' media usage across all three screens. Jonathan Steuer, VP of Audience Research & Measurement at TiVo, will discuss the logistical challenges in conducting multi-screen behavioral research and will present
some insights from early three-screen research initiatives.

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