"Through our technologies we have access to a tremendous amount of information about how our products are operating. But when it comes to applying that data, the big challenges are building the trust among the parties that need to believe in that data - and finding a way to use it to tell the story. We need to make sure it's visually compelling..." - Digiday, February 2012
The Market Research Technology Event as Visualization Scientist, Dr. Paul A. Navratil, Ph.D., and Manager of Visualization Software at Texas Advanced Computing Center, talks about data visualization and analysis and how the so-called "data deluge" can overwhelm traditional analysis methods. He will be presenting “Sailing the Data Deluge — Advanced Computing for Information Visualization and Analysis” on Wednesday, May 2.
For more information on his presentation and the rest of the program, download the brochure.
In preparation for the event, TMRTE’s Marc Dresner sat down with Dr. Navratil and discussed some of his recent work and his views on the current trend in big data visualization.
Download the MP3 here.
Download the PDF here.
The Market Research Technology Event is where "change makers" come to share practical lessons, productive debate and inspirational messages for moving forward and driving future innovation. It's where you, your brand and your team need to be to stay on the cutting edge of what's next in market research technology, and more importantly, how these tools and strategies translate into smarter business decisions. It will take place April 30-May 2, 2012 in Las Vegas, Nevada.
As a valued reader of The Market Research Event’s Blog, we’d like to offer you an exclusive discount of 15% off the standard rate when you register and mention code MRTECH12BLOG! If you have any questions about the event, feel free to email Jennifer Pereira.