Our last keynote of the morning was a journey into a sci-fi future with Jason Tester, yet each technological trend he visited was something that we're actually seeing in the world.
We heard about hacks for our lives that can nag us to go to the gym with a vibrating phone, give us coaching on interactions by monitoring phone conversations or pick a place for dinner. Technology we have today could tailor ads as finely as morphing the faces to look more like the viewer.
As Tester put it, mobile is just the interface for how we will access these technologies. To read the full report on the Future of Persuasion, visit the IFTF website here.