“'Customer experience' is one of those amorphous terms that is increasingly in the public conscious nowadays. It's amorphous because it tends to be under-defined, it's meaning shifting according to your perspective. Often, it's viewed with merely an operational or product lens rather than an understanding of the nuances of the experience as the sum of total customer interactions and the emotions they evoke."
- Peter Dixon, Senior Partner & Creative Director, Prophet
Welcome to the 2012 Total Customer Experience Leaders Summit, an event that not only redefines customer centricity, but explains what this means for you, your brand and your business; an event that measures each critical touch point throughout the entire customer lifecycle; an event that unites diverse industry leaders to share genuine insights and best practices for Designing an Integrated Experience with a Measurable Impact.
The ability to create and manage the customer experience is something more businesses would like to get right. For every Starbucks, Virgin Atlantic, Zappos, Starwood, or Apple - a handful among the many that do get the nuances and make the most of them - hundreds more only wish they could come close to the bar that's been set. It is an attainable goal.
In addition to Prophet, the following companies will also be sharing their stories at the Total Customer Experience Leaders Summit: AAA NCNU, AARP, American Family Insurance, BMO Financial Group, Boston Symphony Orchestra, Burke, Inc., Citizens Financial Group, Dunkin' Dunuts, Experience Engineering, Feltz & Associates, LLC, Forrester, GfK Custom Research, GfK Customer Research, Hunter Douglas, Inc., Indiana University, Janet LeBlanc & Associates, JoAnna Brandi & Company, Inc., Maritz Research, Porter Airlines, REI, Rockwell Automation, Starwood Hotels & Resorts Worldwide, The Hartford, Time Warner Cable and USAA.
Download the brochure to see the full program.
As a reader of our blog we’d like to offer you a 15% off the standard registration rates, use code TCEL12BLOG to save. Register today.
We look forward to seeing you this June in Boston!
The Total Customer Experience Leaders Event Team
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