Thursday, March 22, 2012

Using Customer Insights to Increase Your Online Marketing ROI - Complimentary Web Seminar

In association with Autonomy, an HP Company, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar.

Harnessing the Insight from Big Data to Increase Online Marketing Performance
Wednesday, March 28, 2012, 1:00 - 2:00 PM (ET)
Presenter:
• Matt Malden, Vice President, Promote Division, Autonomy, an HP Company

Reserve your Webinar seat now.
Please mention priority code: MWJ0019-BLOG

Successful businesses have harnessed the power of online advertising to attract and convert customers. With increased data and web analytics, marketing has never been held more accountable to deliver traffic, leads and revenue.

While marketers have always dreamed of having access to robust analytics regarding their advertising efforts, they have suddenly found that they are inundated with an overabundance of data that is impossible to manually consume and make actionable. It this web seminar, we will focus on how marketers can manage big data to deliver increased yields on their online marketing campaigns.

• How can you manage and analyze big data to continuously optimize keywords, ads and bids against sophisticated competitors?
• What combination of metrics defines online marketing success for your company and how do you optimize it?
• How do you use sophisticated portfolio-based optimization techniques to make superior budget allocation decisions?

Title: Harnessing the Insight from Big Data to Increase Online Marketing Performance
Date: Wednesday, March 28, 2012
Time: 1:00 - 2:00 PM ET

Please mention priority code: MWJ0019-BLOG

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