Volunteers are abundant, but often, many times those volunteers don't know the opportunity is available. Co.Exist recently wrote a piece about the data that is created daily that if presented in the right formats, can provide information that can create a social web that can contribute to making our society better. It can also show where the need is the highest.
In a way, this is the same need that is currently being shown in market research. There's so much data being collected in the field, how do researchers collect it all and visualize it to fit the needs of their customers. What's out there? What are customers looking for?
At The Market Research Technology Event,Shubber Ali, Innovation Lead, Accenture will be on hand to present "Creating a Holistic View of the Consumer" which will look at how to gather data and identify holistic data around individuals. For more information on this session and the rest of the agenda, download the brochure here. As a reader of The Market Research Event Blog, when you register to join us and mention code MRTECH12BLOG to receive a discount of 15% off the standard rate.
What do you think is the best way to collect and organize data for the service and volunteer sector would be? What medium to present this material?