This week, we're featuring our interview with Alicia Rankin, Head of Research and Fan Insights, NFL. The research department at the NFL works with every department in the NFL along with the 32 clubs to develop the best fan experience possible. They do their research with the fan in mind, with the goal to make the NFL experience the best possible.
Watch Alicia's interview here:
In Alicia's interview, she encourages researchers to understand the business they're doing research for as best they can then bring actionable insights to teams that fit their customer database. What is one of the best initiatives you've seen come from actionable insight you've presented to your product teams?
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