Tuesday, May 15, 2012

What to look for next week at The Audience Measurement

As we prepare for The Audience Measurement Event next week, let's take a look at some of the great articles which highlight the experience next week in Chicago.

Facebook will be on hand to present "Measuring Paid, Earned, and Social: From Reach to ROI". Speaker Fred Leach joined Audience Measurement Speaker Joel Rubenson for a pre-event conversation  looking at marketers can best use Facebook and some of the best ways to measure success.  View the blog post here.  Fred will be speaking on Monday, May 21 at 1:30PM.

Joel Rubenson also spoke with Catherine Roe of Google, who discussed the digital measurement and usage for many CPG companies.  Read Part 1 here, Part 2 here and Part 3 here.  Catherine Roe will be speaking Wednesday, May 23 at 11:15AM.

Deb Roy, Director, Cognitive Machines Group, MIT MEDIA LABS & Co-Founder & CEO, Bluefin Labs, will be presenting "Closing the Gap between Social Media & Mass Communication" on Tuesday, May 22 at 8:30AM.  He'll be looking at the connection that can be formed between television and social outlets.  View the blog post here.

TiVo will look at a similar topic when they present "The Three Screens: Understanding Consumption & Multi-Tasking Patterns" on Monday, May 21 at 4:00PM. Jonathan Steuer, TIVO, will look at how to combine information on how to collect and analyze from more than just the television. Read more about his presentation here.

Beth Uyenco of Microsoft and Jo Rigby of Omnicom Media Group will be on hand to present "Leveraging Mobile's Muscle along Shoppers' Path to Purchase" analyzing how consumers use their mobile phones on their path to purchase. You can see this presentation on Monday, May 21 at 1:15PM. For more about this presentation, see the blog post here.

These are just a few of the many presentations you can look forward to at The Audience Measurement Event taking place next week, May 21-23, 2012, in Chicago, IL.  As a reader of this blog, when you register to join us, mention code AM12BLOG and receive 15% off the standard rate.  If you have any questions about the event, feel free to email Jennifer Pereira.

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