In a recent article at Mashable, they profile new country music singer Jana Kramer for her use to engage her listeners. Through the use of Instagram, she encouraged her listeners to take pictures to share what certain songs meant to them. For engagement, after certain numbers of photos were tagged, songs and a video were released to the public. Her campaign was successful, encouraged engagement and rewarded her listeners with great content. This proved that not only was the country music listener online, but enjoyed interacting and sharing with their singers.
At The Market Research Event 2012, on Monday, November 12, we'll have a fully symposium dedicated to Social Media Listening. Jana knew where her audience was, and found out what made them want to engage. If you'd like to begin to survey your market to do the same, we encourage you to join us in Boca Raton this November. For more information on the event, download the brochure here. If you register to join us today, register and mention code TMRE12BLOG to save 15% off the standard rate!
What does this mean for the market research community? Your users are online. Do some research to find out where they are. Also, they'll engage for the right reasons. What can you use to connect with your market?