ShopperTV Exclusive: Video Interview with Cindy Casper, Sr Director, Insights & Research at Sam’s Club
In this exclusive interview with Shopper Insights in Action’s Shopper TV—our official streamcast network — Cindy Casper, Senior Director, Insights & Research at Sam’s Club discusses:
- The advantages a club channel environment provide over other retail channels in terms of information/insight collection and delivery
- Why decision sciences and predictive modeling is key (in contrast to current trends in social listening and other non-representative sample, passive research methods) for understanding and influencing consumer behavior at Sam’s Club
- Why her function is unique relative to conventional retail insights practice and operation models
- How Walmart is interacting with the organization that may impact how they tackle shopper insights in the future
About Sam’s Club
Sam’s Club®, a division of Wal-Mart Stores, Inc., is the nation’s eighth largest retailer and a leading membership warehouse club offering superior products and services to more than 47 million members in clubs across the U.S., as well as in Brazil, China and Mexico. Members save an average of 34 percent over traditional retailers. To learn more visit SamsClub.com, and look for Sam’s Club on Twitter, Facebook, Pinterest and their Mobile and iPad® Apps.
This November at The Market Research Event, LinkedIn will be on hand to present Data-Driven Products and Member Insights at LinkedIn: Implications for Big Data where they will discuss how they understand their users the social networking platform. For more information on TMRE, download the brochure here. As a reader of the blog, when you register and mention code TMRE12BLOG, you save 15% off the standard rate!
ABOUT THE INTERVIEWER
Marc Dresner is IIR USA’s sr. editor and special communication projects lead. He is the former executive editor of Research Business Report, a confidential newsletter for the market and consumer research industry. He may be reached at firstname.lastname@example.org. Follow him @mdrezz.