Shopper Insights in Action International - Keynote Spotlight
America, Belgium and China: A Retail Marketing Perspective of Three Countries/Continents presented by Stephen Smith, Chief Marketing Officer, ASDA
The world is getting smaller by the day, habits and behaviours are converging, many brands are universal - yet every market is unique and proud. Stephen shares his experiences, thoughts and insights about the changing customer, the impact of country culture and the role and management of marketing across the world; having been a retail CMO in these three regions. See the Full Programme here.
ASDA is just one of the leading retailers represented at The International Shopper Insights in Action Event. You will also hear from: Arla Foods, Google, Danone Group, Migros, Nokia, Energizer, Kodak, Philips Consumer Lifestyle, Lego, McDonald's Europe, Newell Rubbermaid, Tiger Brands, Wrigley, Ominicom Media, Pepsico Europe, Metro Cash & Caryy and many more. To see the full speaker faculty and for more information visit our website.
Plus....Preview The 2012 Shopper Insights in Action International Event:
Join us for a Complimentary Webinar on
THE ART OF SHOPPING: HOW WE SHOP & WHY WE BUY
Date: Thursday, 16 August 2012
Time: 10:00 AM EDT
Subject: Join Siemon Scamell-Katz, a leading expert in shopper behaviour and David Roth, CEO of The Store - WPP, in a conversation to shed light on consumer and shopper habits and what prompts their behaviour.
In this free webinar, you'll learn:
• How the latest learnings from neuroscience illustrate the realities of decision-making
• How consumer and shopper insight can link together to create maximum impact at the point of purchase
• What retailing will look like in 2020, particularly how off and online will migrate
• The future for brands in that new world
This complimentary Webinar is an exclusive preview of Siemon Scamell-Katz' keynote address at the International Shopper Insights in Action Event, taking place on October 24-26, 2012, in Amsterdam, Netherlands. Register for this Webinar here.
Register to attend the International Shopper Insights in Action Conference.
* Save £200 - Register by 31 August 2012