Tuesday, September 11, 2012

Behind the Scenes

Today's post comes from TMRE Guest Blogger, Katie Clark. She is also known as @InsightsGal on Twitter and a client-side market researcher, project manager, and social media maven. 



Visionary

Disruptor

Innovator

Industry Leader

I was talking to a junior colleague recently, who noted that folks with titles such as the above (bestowed on them by industry peers) are the ones who "get all the visibility" and typically get the funds to travel to conferences, speak at industry events, etc.

We praise the innovators, the disruptors, the folks who raise the thought level of the industry, and we absolutely should - precisely because they bring the game to the next level.

But in this post, I want to ensure we're also praising the project managers, the data analysts, and the strategists who often provide real structure for the business and projects and their work often allows the industry leaders to shine, and the visionaries to have enough time to create their visions. We can have all the disruptive thinking and lofty goals in the world, but without the project planning, the task management, etc., it doesn't get done.

Many of you reading this are leaders in your organizations: C-level executives, VPs, Directors and Managers. We all think heavily, deeply, and loftily about how to move our companies and our business forward. Please take a moment today to thank the project managers, strategists, programmers, PowerPoint designers, traffic managers, and others in your organization for keeping things running smoothly. And if you feel an imbalance on your team (perhaps too heavy in the visionary department and not enough execution?) consider adding those skill sets to your team, or add training for your existing staff.

Consider also bringing some of these folks to TMRE with you, to hone their skill sets in tracks such as "Consultative Skill Development" and "The New MR Toolkit."

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More about Katie: Based in Portland, Maine, Katie manages the market research team at Diversified Business Communications. She has worked with companies large and small and in industries such as seafood, 3D laser imaging, software, fragrance, finance, and entertainment to help them move the business forward through actionable insights derived from market research. She is passionate about bringing the”Voice of the Customer” inside the organization. The opinions expressed here are her own and not those of her employer.

If you'd like to join Katie at TMRE 2012 this November 12-14 in Boca Raton, Florida, register today and mention code TMRE12BLOG and save 15% off the standard rate! For more about this year's program, download the agenda.

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