In association with Confirmit, The Institute for International Research invites you to join us for a one hour complimentary Web Seminar. This webinar is part of the 2012 Insights Webinar Series: Your resource for insights on the cutting edge.
Best Practices in Mobile Research - Successes, Failures and Lessons Learned
Thursday, October 4, 2012, 1:00PM - 2:00PM ET
Reserve your Webinar seat now at: https://cc.readytalk.com/r/llpgc7vbb1hj
Please mention your priority code: MWJ0025-BLOG
Webinar participants will gain a new appreciation for the mobile industry and its current and future role in fostering customer engagement. Global case studies will demonstrate the challenges and pitfalls of implementing a research methodology that relies on mobile solutions. More importantly, we will share the wonderfully deep insights and findings that can be delivered through a mobile implementation as part of your multi-channel strategy.
This webinar will share best practices, dispel myths and show how recently introduced features, such as GPS tracking, photo capture, video capture and playback, increase the depth of data in a meaningful and measurable way. We will help you identify the opportunities in mobile and overcome challenges in managing the mountains of unstructured data that you can now collect. Understand how insights captured via mobile will allow you to deliver even more value.
Confirmit offers the world's most secure, reliable and scalable solution for Voice of the Customer, Employee Engagement and Market Research programs. Businesses that use Confirmit deliver stronger customer experiences and drive positive word of mouth. In the last 3 years, over 500 million surveys have been completed through Web, telephone, SMS, mobile and paper.
About IIR: The Institute for International Research (IIR) is the world's largest conference company and has been the leader in the provision of business information for over 25 years. IIR produces over 5,000 events annually through its network of offices in over 35 countries.