Big data comes with big value. But how do we get to that value? The humans behind the technology are what ultimately makes big data the value to put companies ahead of their consumers by understanding what motivates the actions behind the data.
David Wilson of FGI Research points out that three main services have propelled Big Data to the spot that it holds today in data: Google, Facebook and Amazon. Adding analytics to the large amount of data will lead to value and insights, but the challenge lies within the team insights are coming from. While you can't see why your consumers are doing what they're doing, you do have an advantage due to the large amount of data coming from so many consumers. The Harvard Business Review also looks at the important human component. The technology used to collect the data is integral, but it's up to the humans to see the connection and derive the insights that will help give their company a competitive advantage and better meet their consumers needs.
This fall at TMRE 2012, David Boyle, Senior Vice President Consumer Insight, EMI Music will talk on the importance combining big data with insights during the presentation "Come Together: Data, People and Music People Working Together to Transform EMI." For more information on this session, download the agenda. If you'd like to join us in Boca Raton this year, register today and mention code TMRE12BLOG to save 15% off the standard rate.