Webinar highlights steps for using data outside the firewall to address competitive pressures from online retailers and price-savvy “connected” customers
Who: Isai Shenker, VP of Product Management, Connotate
Gina Cerami, VP of Marketing, Connotate
When: Thursday, September 20, 2012 at 2 p.m. ET
What: Enterprises are investing a lot of time and money into unlocking the value of Big Data for business and competitive intelligence – but are they overlooking the richest source of data available today?
How: For more details – and to register, click here.
In this webinar, Connotate will share the fundamentals of collecting data from the Web to capture insights into competitors’ pricing, product positioning and consumer sentiment to fuel better decision-making. The presentation will highlight real-world uses cases in which Connotate clients are using Web data to support dynamic pricing strategies, expand online product catalogues and support continuous product development.
Attendees will learn:
- - Basic differences in data sources (surface Web, hidden Web, secured sites, social media)
- - How to compare cost/benefits of manual versus automated approaches
- - Guidelines for making build versus buy decisions
- - The bottom-line impact of data quality and accuracy
- - Options for refining data to obtain business insights
Connotate puts the power of Web data monitoring and collection into the hands of the business user. Connotate delivers the scalability, reliability and resiliency necessary to drive strategic value from dynamic, Web sources. With benefits ranging from increased productivity, competitive advantages and dramatic operational cost savings, Connotate's growing customer list includes global businesses such as McGraw-Hill, Associated Press and Thomson Reuters. Connotate has been named a KMWorld "Trend-Setting Product" for the past seven years. Connotate announced the acquisition of Fetch Technologies in March 2012. For more information, please visit http://www.connotate.com.