Wednesday, September 5, 2012

What can linkage mean for your customers experiences? A Chat with Dave Kreiner at HP

Leading up to The Market Research Event for Non Researchers, we'll be sharing some of the views and tips from the leaders who are participating in our event.  Consumer insights continues to be a consistent foundation for marketing strategy, business innovation and product development decisions.  These leaders  will help attendees translate market research into profitable business decisions.

Today, we're speaking with Dave Kreiner, Total Customer Experience & Quality, Hewlett Packard, who will be participating in the session "Business elevance of Linkage: Why Do It and What it Can Mean for Your Loyalty/Customer Experience Research."

Will market research have more or less influence in 10 years?
I’m going with more influence, assuming that the skillsets keep pace with technology. The advent of “big data” suggests that there will be more ways for us to understand our customers to newer degrees than we currently can accomplish with today’s tools and skills.

What is the one skill researchers need to acquire ASAP?
Learning how to simplify the message. If we can’t state our insight simply, then we don’t understand it well enough.

Favorite book?
“Oh the places you’ll go” by Dr. Seuss….great to read with my grandchildren, and good lessons for adults as well.

As an end user of research, it’s your responsibility to spot inaccuracies and opportunities that aren’t yet uncovered. But how do you do this when you’re not a trained researcher? For more information on this session, download the agenda.  If you'd like to join us this November 12-14  in Boca Raton, register today and mention code NONMR12BLOG to save 15% off the standard rate!

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