Tuesday, October 2, 2012

JetBlue Mobilizes Research To Reach New Heights

Research Provides Runway to Mastering Mobile

When you’re an airline, you tend to take mobility very seriously. And JetBlue Airways is no exception.

Nearly two years ago, the carrier installed Jonathan Stephen as its inaugural Head of Mobile and he’s made considerable headway toward helping JetBlue realize its multi-platform roadmap, thanks in no small measure to research.

In this podcast interview with the Research Insighter, Stephen discusses challenges and opportunities he faces as a user of research and the kinds of insights that matter most to him on the runway toward mobile mastery.

Listen to this episode of The Research Insighter podcast series!

Download an interview transcript!

Editor’s note: The Research Insighter is produced by The Market Research Event—connecting the best in insights from around the world—taking place November 12-14 in Boca Raton, FL.

For more information about The Market Research Event or to register, please visit www.themarketresearchevent.com.

ABOUT THE AUTHOR/INTERVIEWER
Marc Dresner is IIR USA’s senior editor and special communication project lead. He is the former executive editor of Research Business Report, a confidential newsletter for the market research industry. He may be reached at mdresner@iirusa.com. Follow him @mdrezz.
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