Earlier this year, TMRE guest blogger Kelley Styring challenged the women of the market research industry to step up and use their outside voices. In the spirit of Kelley's challenge for women to step up and become a voice in the market research industry, we'd like to feature four women who have done exactly that. On Tuesday, November 13 during the Strategy and Futuring track at The Market Research Event, they will gather to discuss how women can forge a way in the industry for their peers.
Featured Session: Shattering the Proverbial Glass Ceiling: Tools and Techniques for Getting in the Game
Featured Speakers: Louise Chater, SVP, CRM & Research at The Walt Disney Studios
Jackie Wilgar, SVP, Marketing, North America- Live Nation Entertainment, Ticketmaster
Kelley Peters, Vice President, Integrated Insights & Strategy, Post Foods
Moderator: Kristin Luck, President, Decipher, Inc.
About the session: It’s no secret that the MR space has been dominated by men in senior management (16% of the Honomichl 50 CEO’s are women and 4.3% of venture funded companies are run by women), but the truth is that women have been making broad marks on the industry for the past decade. With glass ceilings to shatter, preconceived notions to overcome and the conquering of stereotypes as part of daily life, these female market research professionals share the experiences that led them to entrepreneurial brilliance and unparalleled innovation. These are real-world skills and capabilities that either gender can benefit from learning about. The panel helps participants develop and accelerate what they all want more of – more women as CEOs or in senior management positions, more women starting their own research firms, more women choosing research as a career path, more knowledge around how to get to that next career level career.
To find out about the rest of the TMRE event, download the agenda. If you'd like to join us November 12-14, 2012 in Boca Raton, register today and mention code TMRE12BLOG to save 15% off the standard rate.