Friday, October 12, 2012

TMRE Session Spotlight: Social Media: A Powerful Tool in your Market Research Toolkit

According to Forbes, Frito Lay has found that California and Ohio like beer battered onion flavoring.  New York is the place to sell things with churro flavor.  How? By placing an "I'd Eat That" button next to possible new flavors and running social campaigns on Facebook.  This is just one example of how a company utilizes social media to facilitate their market research instead of focus panels and surveys.

This November at The Market Research Event, Melva Benoit of Fox Broadcasting Company will join us to discuss how social can be used to gather a greater, more useful amount of data from customers.  This new, cost effective tool can enhance market research programs.  For more information on this year's event, download the agenda.  If you'd like to join us November 12-14 in Boca Raton, register today and mention code TMRE12BLOG to save 15% off the standard rate.

Session Title: Social Media: One of the Most Powerful Tools in your Market Research Toolkit Today

Featured Speaker: Melva G. Benoit, SVP, Analytics Innovation Research and Strategy FOX Broadcasting Company

About the session: Market Research used to be limited to telephone surveys and in-person focus groups until the Web expanded the methods and consumer outreach through online channels. Now "social listening", "social networks" and "private communities" allow us to gather yet even greater intelligence about our companies, products, services, competitors and industry. Social media has transformed market research into an immersive, engaging and iterative process that presents a cost effective tool that should be part of your market research program.

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