We discussed the science behind gauging both verbal and nonverbal, subconscious reactions to advertising, store environments, and product design, packaging and presentation, understanding the emotional story and forecasting engagement and experience based on that emotional connection.
Customer Experience Experts Podcast: Dan Hill, What's the Emotional Story? by IIRUSA
Join Dan Hill as he delivers a keynote address See, Touch, Buy: What's the Emotional Story? The Sensory-Emotional Experience that Lifts the Customer Experience and Profit Margin at the 2013 Total Customer Experience Leaders Summit. As a reader of this blog, we’d like to offer you a 15% discount off the standard registration rates, use code TCEL13BLOG.
Visit our website to download the 2013 brochure, learn more about the event, or register.
About the Author
Valerie M. Russo, Social Media Innovation Lead, Senior Strategist at IIR USA, has a background in technology, anthropology, marketing and publishing. Russo has worked in a variety of digital media roles at Hachette Book Group, Aol, and Thomson Reuters. She is a published poet and maintains a literary blog. She may be reached at firstname.lastname@example.org. Follow her @Literanista.